A method for applying a pattern, such as a logo, onto the outer skin of an aircraft element includes the following steps: a) applying a coat of paint onto the aircraft element; b) applying a top coat (base coat) onto the coat of paint; c) applying a first coat of transparent varnish (clear coat) onto the base coat; d) applying the pattern onto the first coat of transparent varnish; and e) applying a second coat of transparent varnish (clear coat) onto the pattern.