A process of reforming a liquid fuel comprising from greater than 50 ppmw sulfur to less than 400 ppmw sulfur, the process comprising contacting a liquid hydrocarbon fuel comprising one or more organosulfur compounds in a concentration from greater than 50 ppmw to less than 400 ppmw sulfur with an oxidant and steam or water, the contacting occurring in a catalyst bed comprising a reforming catalyst deposited on an ultra-short-channel-length metal substrate, such that the process is conducted at a peak catalyst temperature greater than 950° C. so as to produce a reformate mixture comprising hydrogen and carbon monoxide.