The present invention is directed to a method of treating a reinforcement cord, comprising the steps of (A) atomizing a mixture of at least one hydrocarbon sulfide, a low viscosity organic solvent, and a carrier gas to form an atomized mixture; (B) generating an atmospheric pressure plasma from the atomized mixture; and (C) exposing the reinforcement cord to the atmospheric pressure plasma under conditions suitable to form a polymer strongly bonded to the reinforcement cord and capable of bonding to rubber.