A communication method for obtaining information from a subject includes obtaining image information of the subject in an image information-taking mode, obtaining visible light data of the subject in a visible light communication mode, and setting a shutter speed and an international organization for standardization (ISO) speed rating or a gain value for the visible light communication mode. The visible light communication mode is a different mode from the image information-taking mode. Also, in the setting, the shutter speed for the visible light communication mode is set to be faster than a shutter speed for the image information-taking mode, and the ISO speed rating or the gain value for the visible light communication mode is set to be greater than an ISO speed rating or a gain value for the image information-taking mode.