Technologies relating to tagging and receiving media on a mobile communication device are disclosed. A mobile communication device is equipped with tag logic allowing the user to tag media objects that are observed and/or desired by the user. The outputted tag includes a media reference and a user identification. When the mobile communication device outputs a media object, the user tags the media object by entering a command, hitting a button, entering a key sequence, etc. The tag is transmitted from the mobile communication device to a media server over a network. Once the media server receives the tag, the media server locates the media object in a media database using the media reference and sends the media object through the network to the mobile communication device. The media server notifies a billing server of the tag, and the user is billed for the downloaded media object.