Computer systems, methods, and computer program products for tracking content using serial presentation are disclosed. Some embodiments track an aggregated quantity of words displayed by Rapid Serial Visual Presentation (RSPV) in a digital media item across a plurality of user electronic devices. Some embodiments track what words are displayed by RSVP. Some embodiments track a percentage of words displayed by RSVP across a plurality of user sessions. Some embodiments track trends in the percentage of words displayed by RSVP. Some embodiments use RSVP tracking and trending information to enhance search results. Some embodiments analyze RSVP consumption across a plurality of sessions to determine opportunities for improving content consumption and improving selection of sub-content items. These and other embodiments are further disclosed herein.