Apparatuses, methods and storage medium associated with computerized assist or autonomous driving (CA/AD) of vehicles are disclosed herein. In various embodiments, an apparatus may include a CA/AD system to: receive an identifier identifying a driver/passenger of a vehicle; request or retrieve, using the identifier, individual driving preferences of the driver/passenger; and apply the individual driving preferences of the driver/passenger to policies for CA/AD of the vehicle, to customize the policies for CA/AD of the vehicle for the driver/passenger. The CA/AD system may further receive data for policy parameters of the customized policies; and CA/AD the vehicle, in a manner that is adapted for the individual, in accordance with the customized policies, based at least in part on the data for the policy parameters of the customized policies. Other embodiments may be described and claimed.