A portable terminal is a portable terminal which displays delivered content on a screen, and includes a proximity detection unit that detects proximity of a physical object to the screen and outputs a proximity detection signal, an information request unit that requests additional information for an object of content that is displayed at a proximity corresponding position which is a position on the screen corresponding to the physical object of which the proximity is detected, based on the proximity detection signal, and a display control unit that displays additional information for an object of content delivered in response to a request from the information request unit, in the vicinity of the proximity corresponding position of the screen.