Systems and methods for directing foot traffic are disclosed. Crowd data is gathered from one or more crowd data sources to monitor crowd densities of a geographic area. Locations are received for pedestrian client devices within the geographic area. Augmented reality commands are determined and supplied to the pedestrian client devices to direct movement of users, generally away from more dense zones and toward less dense zones within the geographic area. The augmented reality commands may direct haptic augmented reality output by a pedestrian client device and/or an accessory associated therewith.