An information processing apparatus includes: a video recording reserving section configured to reserve video recording of a program in response to an operation performed by a user; and a comment posting section configured to post a comment on a predetermined website offering a predetermined webpage, the comment being supplemented with a uniform resource locator (URL) indicative of the program of which the video recording has been reserved on the information processing apparatus, the URL causing a video recording reservation screen for the program to be displayed when selected on a screen of the predetermined webpage displayed on another apparatus.