A novel latch seat for a switching rocker arm assembly used in variable valve actuation (VVA) systems for internal combustion engines. The seat is formed interactively in the assembled switching rocker arm using a novel fixture and press. The press interactively creates a curved dimple of the correct curvature, position and depth while measuring several lash dimensions. Since the latch seat is formed on the assembled rocker arm assembly, the latch seat depth is designed to account for the inaccuracies in the rocker arm assembly parts which create lash. Therefore all of the parts may be made with less precision since the latch seat is sized to compensate for the inaccuracies of all of the parts. The rocker arm assembly parts now may be manufactured to less stringent standards, but result in a rocker arm assembly with same accuracy of rocker arm assemblies manufactured to previous standards.