A method and system for self-broadcasting content during an ongoing content viewing activity. The method receives a request from a first user to broadcast the content and determines whether the first user is authorized to broadcast the content, and publishes the availability of the broadcasting content for viewing activity. Additionally, the method receives a request from one or more second users to view the broadcasted content along with criteria associated with the ongoing content viewing activity. The method determines whether one or more second users are authorized to view the broadcasted content. Further, the method creates a list of broadcasted content based on the criteria and sends the list of the broadcasted content to the first user.