The application describes methods and apparatus for distributed fiber sensing, especially distributed acoustic/strain sensing. The method involves launching at least first and second pulse pairs into an optical fiber, the first and second pulse pairs having the same frequency configuration as one another and being generated such that the phase relationship of the pulses of the first pulse pair has a predetermined relative phase difference to the phase relationship of the pulses of the second pulse pair. In one embodiment there is a frequency difference between the pulses in a pulse pair which is related to the launch rate of the pulse pairs. In another embodiment the phase difference between the pulses in a pair is varied between successive launches. In this way an analytic version of the backscatter interference signal can be generated within the baseband of the sensor.