The distribution of content over a peer to peer (P2P) network can be improved by utilizing at least one broadcast of the content in order to quickly seed the P2P network. When content is first to be distributed across the network, a broadcast can be scheduled that each peer device with broadcast receiving capability and within range of the broadcast is able to receive. As soon as a peer device receives at least a portion of the broadcast content, that peer can begin redistributing the content across the P2P network. Any errors or missing portions of the received broadcast content can be corrected by requesting a copy of the missing or incorrect portion from another peer on the P2P network.