Methods and apparatus related to performance of telemetry, data gathering, and failure isolation using non-volatile memory are described. In one embodiment, a Non-Volatile Memory (NVM) controller logic stores data in a portion of an NVM device. The portion of the NVM device is determined based at least in part on a type or an identity of a sender of the data. Also, the data is encrypted in accordance with a public key provided by the sender. Other embodiments are also disclosed and claimed.