A method for communicating with enterprise users of an enterprise mobile application on a mobile communication device includes providing the enterprise mobile application to a distribution platform server for downloading to memory of a plurality of mobile communication devices. Including in the enterprise mobile application instructions to connect to the application distribution platform server, and to cause a respective device identifier token to be downloaded to the memory of the mobile communication device, where the device identifier token is specific to that instantiation of the downloaded enterprise mobile application. Where an enterprise mobile application developer and/or provider uses the respective device identifier token to address a message to respective ones of a plurality of mobile communication devices at about the same time. A system and a non-transitory computer-readable medium for implementing the method are also disclosed.