A hydrocarbon trap catalyst and method of forming the same are disclosed. The method may include introducing copper into a zeolite at 10% to 75% of an ion-exchange level of the zeolite, introducing at least one of nickel and manganese into a zeolite at 50% to 100% total of an ion-exchange level of the zeolite, and applying a three-way catalyst layer. The copper and nickel and/or manganese may be introduced into a single zeolite or the copper may be introduced into a first zeolite layer and the nickel and/or manganese may be introduced into a second zeolite layer. If copper and another metal are introduced into the same zeolite, copper may be introduced first. The disclosed trap catalyst may increase the release temperature of hydrocarbons such as ethanol, propylene and toluene, and thus reduce vehicle cold start tailpipe emissions.