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1.发明申请PERSONALIZED PROFILE BASED ADVERTISING SYSTEM AND METHOD WITH INTEGRATION OF PHYSICAL LOCATION USING GPS 审中-公开基于个性化配置文件的广告系统和使用GPS整合物理位置的方法
公开(公告)号：WO02056210A3
公开(公告)日：2003-08-28
申请号：PCT/EP0114843
申请日：2001-12-15
Applicant: IBM , IBM DEUTSCHLAND
Inventor： CAO KEVIN TRUNG , FORD DANIEL ALEXANDER , KRAFT REINER
CPC classification number: G06Q30/02 , G06Q30/0261
Abstract: Global Positioning System (GPS), Personal Data Assistant (PDA), and wireless communications are combines in order to create a more personalized advertising experience. The invention creates and presents advertising content founded on individual user profiles integrated with the physical geographic location of a consumer. The invention solves the problem of advertising tailored so that it is appropriate to both the user and their current location by including a customer's profile and his / her current location into the advertising message. Also, the invention integrates location tracking, e.g. GPS technology, with a personal electronic calendaring system. Further, an advertising message is more personalized by using a relative address / directions that start from the current customer's location. This information could be provided in the form of driving directions, using the current physical position of the user as a start address.
Abstract translation: 全球定位系统（GPS），个人数据助理（PDA）和无线通信相结合，以创造更个性化的广告体验。 本发明创建和呈现基于与消费者的物理地理位置集成的个人用户简档上的广告内容。 本发明解决了广告定制的问题，使得通过将客户的简档和他/她的当前位置包括在广告消息中来适应用户及其当前位置。 此外，本发明集成了位置跟踪，例如 GPS技术，配有个人电子日历系统。 此外，通过使用从当前客户的位置开始的相对地址/路线，广告消息更加个性化。 该信息可以以驾驶方向的形式提供，使用用户的当前物理位置作为起始地址。
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公开(公告)号：JPH11272483A
公开(公告)日：1999-10-08
申请号：JP614299
申请日：1999-01-13
Inventor： FORD DANIEL ALEXANDER , LEHMAN TOBIN JON
CPC classification number: G06F9/443 , G06F17/30377 , Y10S707/99933
Abstract: PROBLEM TO BE SOLVED: To obtain a method and device for dynamically adding a function to a server, and a product.
SOLUTION: A server 108 receives a first operator indicating that a new function is added to the server from a connecting client 104, finds a first handler of the first operator, and executes the first handler. The first handler registers a second operator related with the new function, and installs a second handler of the second operator for executing the new function.
COPYRIGHT: (C)1999,JPOAbstract translation: 要解决的问题：获得用于向服务器和产品动态添加功能的方法和装置。 解决方案：服务器108接收指示从连接客户机104向服务器添加新功能的第一操作者，找到第一操作员的第一处理程序，并执行第一处理程序。 第一个处理程序注册与新函数相关的第二个操作符，并安装第二个运算符的第二个处理程序来执行新的函数。
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公开(公告)号：AU2003279462A1
公开(公告)日：2004-06-23
申请号：AU2003279462
申请日：2003-11-07
Applicant: IBM
Inventor： MYLLYMAKI JUSSI PETRI , FORD DANIEL ALEXANDER , KAUFMAN JAMES HARVEY
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公开(公告)号：AU2002249204A1
公开(公告)日：2002-10-03
申请号：AU2002249204
申请日：2002-02-12
Applicant: IBM
Inventor： CAO KEVIN TRUNG , KRAFT REINER , FORD DANIEL ALEXANDER
Abstract: A system and associated method that allow particular requests to be executed at some point in the future without specifying the exact time or necessarily a precise location. The execution time of the request is linked to the arrival of a person or object at, or near a geographic destination location. When a person, an object, or a group of persons or objects, arrives at the destination location, or comes close to it, the request to interact will be executed. The proximity threshold can be adjustable or programmable.
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公开(公告)号：AU679137B2
公开(公告)日：1997-06-19
申请号：AU8180094
申请日：1994-12-30
Applicant: IBM
Inventor： BARBER RONALD JASON , FORD DANIEL ALEXANDER , SELKER EDWIN JOSEPH
Abstract: A pointer system provides multiple display pointers that can be created and identified by a computer user such that each pointer is associated with a particular application and location within an application. A user can recall respective pointers and pointer locations by selecting a pointer identifier. One or more of the pointers can be defined as anchored pointers, which are associated with one or more user actions. The user actions can comprise a variety of functions, including mouse button clicks. In this way, a user can define anchored pointers and carry out a string of user actions by selecting the identifying character of an anchored pointer.
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Patent Agency Ranking
公开(公告)号：AU2002233269A1
公开(公告)日：2002-07-24
申请号：AU2002233269
申请日：2001-12-15
Applicant: IBM
Inventor： FORD DANIEL ALEXANDER , KRAFT REINER , CAO KEVIN TRUNG
Abstract: Global Positioning System (GPS), Personal Data Assistant (PDA), and wireless communications are combines in order to create a more personalized advertising experience. The invention creates and presents advertising content founded on individual user profiles integrated with the physical geographic location of a consumer. The invention solves the problem of advertising tailored so that it is appropriate to both the user and their current location by including a customer's profile and his/her current location into the advertising message. Also, the invention integrates location tracking, e.g. GPS technology, with a personal electronic calendaring system. Further, an advertising message is more personalized by using a relative address/directions that start from the current customer's location. This information could be provided in the form of driving directions, using the current physical position of the user as a start address.
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公开(公告)号：AU8180094A
公开(公告)日：1995-10-26
申请号：AU8180094
申请日：1994-12-30
Applicant: IBM
Inventor： BARBER RONALD JASON , FORD DANIEL ALEXANDER , SELKER EDWIN JOSEPH
Abstract: A pointer system provides multiple display pointers that can be created and identified by a computer user such that each pointer is associated with a particular application and location within an application. A user can recall respective pointers and pointer locations by selecting a pointer identifier. One or more of the pointers can be defined as anchored pointers, which are associated with one or more user actions. The user actions can comprise a variety of functions, including mouse button clicks. In this way, a user can define anchored pointers and carry out a string of user actions by selecting the identifying character of an anchored pointer.
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公开(公告)号：CA2503083A1
公开(公告)日：2004-06-17
申请号：CA2503083
申请日：2003-11-07
Applicant: IBM
Inventor： FORD DANIEL ALEXANDER , MYLLYMAKI JUSSI PETRI , KAUFMAN JAMES HARVEY
Abstract: Described is a way for computing proximity (location-based proximity or preference-based proximity) between mobile wireless subscribers (who use different services) without either divulging their location/preference to th e other (preservation of privacy). Privacy is kept by providing location/preference information in steps, along with an evaluation function. The services receive partial results and then locally compute the final result, or proximity. The term proximity includes not just physical proximit y but also multi-dimensional data such as preference profiles and vectors (e.g ., an affinity for baseball, apple pie, and ballroom dancing.).
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公开(公告)号：IN189948B
公开(公告)日：2003-05-17
申请号：IN1717DE1994
申请日：1994-12-30
Applicant: IBM
Inventor： BARBER RONALD JASON , FORD DANIEL ALEXANDER , SELKER EDWIN JOSEPH
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公开(公告)号：DE69518350D1
公开(公告)日：2000-09-21
申请号：DE69518350
申请日：1995-04-07
Applicant: IBM
Inventor： BARBER RONALD JASON , FORD DANIEL ALEXANDER , SELKER EDWIN JOSEPH
Abstract: A pointer system provides multiple display pointers that can be created and identified by a computer user such that each pointer is associated with a particular application and location within an application. A user can recall respective pointers and pointer locations by selecting a pointer identifier. One or more of the pointers can be defined as anchored pointers, which are associated with one or more user actions. The user actions can comprise a variety of functions, including mouse button clicks. In this way, a user can define anchored pointers and carry out a string of user actions by selecting the identifying character of an anchored pointer.
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