Generating Personalized Messages According To Campaign Data

    公开(公告)号:US20180308133A1

    公开(公告)日:2018-10-25

    申请号:US15491293

    申请日:2017-04-19

    Applicant: Facebook, Inc.

    CPC classification number: G06Q30/0271 G06N99/005 G06Q50/01

    Abstract: In one embodiment, a method includes receiving a request to initiate a messaging campaign. The request may comprise campaign rules. The method may also include sending, to each of several users, one or more messages associated with the messaging campaign; receiving, from each of the users, a response to each of the messages; updating campaign data associated with the messaging campaign based on the responses from each of the plurality of users; accessing user data associated with a first user of a social-networking system; accessing the updated campaign data of the users; and determining, by a machine-learning model, a message associated with the messaging campaign. The message may be based on the user data of the first user and the updated campaign data, and satisfies the one or more rules for the messaging campaign. Finally, the method may include generating the message for presentation to the first user.

    Systems and Methods for Blocking Content Redistribution

    公开(公告)号:US20180287980A1

    公开(公告)日:2018-10-04

    申请号:US15472152

    申请日:2017-03-28

    Applicant: Facebook, Inc.

    Abstract: In one embodiment, systems and methods for preventing messages from being redistributed are provided. A social-networking system may receive instructions from a user to create a messaging campaign. The instructions may include a blocking instruction. The system may identify a target user of the social-networking system to whom to present a message associated with the messaging campaign and present the message to the target user. The system may receive from the target user an input associated with the presented message. The input may be configured to cause the message to be presented to one or more other users connected to the target user within a threshold degree of separation in a social graph. In response to the input from the target user, the system may determine that the message is associated with the blocking instruction and prevent the message from being presented to the one or more other users.

    PRESENTING CONTENT TO AN ONLINE SYSTEM USER PROMOTING INTERACTION WITH AN APPLICATION BASED ON INSTALLATION OF THE APPLICATION ON A CLIENT DEVICE
    14.
    发明申请
    PRESENTING CONTENT TO AN ONLINE SYSTEM USER PROMOTING INTERACTION WITH AN APPLICATION BASED ON INSTALLATION OF THE APPLICATION ON A CLIENT DEVICE 审中-公开
    将内容提供给在线系统用户基于在客户端设备上安装应用程序的应用程序进行交互

    公开(公告)号:US20160203519A1

    公开(公告)日:2016-07-14

    申请号:US14593968

    申请日:2015-01-09

    Applicant: Facebook, Inc.

    CPC classification number: G06Q30/0267 G06Q30/0277 G06Q50/01 H04M1/72525

    Abstract: An application associated with an online system that presents content to a user via a client device determines content associated with an additional advertisement for presentation via the client device based on whether the additional advertisement is installed on the client device. If the application has been installed on the client device, content associated with the additional advertisement includes a link that, when selected, executes the application and configures the application to operate in s specific state. However, if the application has not been installed, content associated with the additional application includes a link that, when selected, retrieves information for installing the application. If the link to install the additional application is selected, the client device may be monitored to determine when the additional application has been installed. A notification identifying the additional application may subsequently be presented after installation of the additional application on the client device.

    Abstract translation: 与通过客户端设备向用户呈现内容的在线系统相关联的应用,基于该附加广告是否安装在客户端设备上,确定与附加广告相关联的内容以经由客户端设备呈现。 如果应用程序已经安装在客户端设备上,与附加广告相关联的内容包括一个链接,当被选择时,该链接执行该应用并将应用程序配置为在特定状态下操作。 然而,如果应用程序尚未安装,与附加应用程序相关联的内容包括一个链接,当选择时,它将检索用于安装应用程序的信息。 如果选择了安装附加应用程序的链接,则可以监视客户端设备以确定何时已经安装了其他应用程序。 可以随后在客户端设备上安装附加应用程序之后呈现识别附加应用的通知。

    Discount offer with time period defined by user impression

    公开(公告)号:US10366417B2

    公开(公告)日:2019-07-30

    申请号:US15433895

    申请日:2017-02-15

    Applicant: Facebook, Inc.

    Abstract: An online system receives a discount offer from a merchant and displays the offers to users. Some of the discount offers provide for a discount that becomes valid when the discount offer is displayed to the user and remains valid for an offer duration. To implement these discount offers, a timestamp representing the time at which the discount offer is displayed is recorded and encoded. The encoded timestamp is provided to the merchant system when the user makes a purchase. The merchant extracts the recorded timestamp from the encoded timestamp and compares the recorded timestamp to the time of the purchase. If the time elapsed between the timestamp and the purchase is less than the offer duration, then the merchant system applies the discount to the purchase.

    DISCOUNT OFFER WITH TIME PERIOD DEFINED BY USER IMPRESSION

    公开(公告)号:US20180232769A1

    公开(公告)日:2018-08-16

    申请号:US15433895

    申请日:2017-02-15

    Applicant: Facebook, Inc.

    CPC classification number: G06Q30/0264 G06Q30/0235 G06Q30/0253

    Abstract: An online system receives a discount offer from a merchant and displays the offers to users. Some of the discount offers provide for a discount that becomes valid when the discount offer is displayed to the user and remains valid for an offer duration. To implement these discount offers, a timestamp representing the time at which the discount offer is displayed is recorded and encoded. The encoded timestamp is provided to the merchant system when the user makes a purchase. The merchant extracts the recorded timestamp from the encoded timestamp and compares the recorded timestamp to the time of the purchase. If the time elapsed between the timestamp and the purchase is less than the offer duration, then the merchant system applies the discount to the purchase.

    NOTIFICATION FOR PRE-ANNOUNCED DISCOUNT OFFER

    公开(公告)号:US20180232768A1

    公开(公告)日:2018-08-16

    申请号:US15433891

    申请日:2017-02-15

    Applicant: Facebook, Inc.

    CPC classification number: G06Q30/0264 G06Q30/0222 G06Q30/0235 G06Q30/0239

    Abstract: An online system receives a discount offer from a merchant and displays the offer to a user before the offer's start time. The online system also defines one or more triggering conditions and sends a notification to remind the user about the discount offer when a triggering condition is satisfied. One of the triggering conditions can be based on whether the user has accessed a web page provided by the merchant. The merchant system provides a web page that sends an indication to the online system when the user accesses the web page. After receiving the indication, the online system sends a notification about the discount offer to the user. Sending the notification in this manner has the effect of reminding the user of the discount offer after the user has already expressed an interest in the merchant and its products by viewing the merchant web page.

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