DETERMINING AD TARGETING INFORMATION AND/OR AD CREATIVE INFORMATION USING PAST SEARCH QUERIES
    11.
    发明申请
    DETERMINING AD TARGETING INFORMATION AND/OR AD CREATIVE INFORMATION USING PAST SEARCH QUERIES 审中-公开
    使用过去的搜索查询确定广告目标信息和/或广告创意信息

    公开(公告)号:US20140122235A1

    公开(公告)日:2014-05-01

    申请号:US14062641

    申请日:2013-10-24

    Applicant: Google Inc.

    CPC classification number: G06Q30/0256 G06F16/30 G06F16/951 G06Q30/02

    Abstract: Ad information, such as ad targeting keywords and/or ad creative content for example, may be determined using aggregated selected document-to-query information associations. For example, popular terms and/or phrases also associated with a selected document may be used as ad targeting keywords and/or ad creative content for an ad having the document as a landing page. Query information may be tracked on a per document level, a per domain level, etc. The determined ad information may be used to automatically populate an ad record, or may be provided to an advertiser as suggested or recommended ad information.

    Abstract translation: 诸如广告定位关键字和/或广告创意内容的广告信息可以使用聚合的所选择的文档到查询信息关联来确定。 例如,也可以将与所选文档相关联的流行术语和/或短语用作具有文档作为着陆页的广告的广告定位关键字和/或广告创意内容。 可以在每个文档级别,每个域级别等跟踪查询信息。所确定的广告信息可以用于自动填充广告记录,或者可以作为建议的或推荐的广告信息提供给广告商。

    Method and System for Providing Targeted Documents Based on Concepts Automatically Identified Therein
    12.
    发明申请
    Method and System for Providing Targeted Documents Based on Concepts Automatically Identified Therein 有权
    基于自动识别的概念提供目标文档的方法和系统

    公开(公告)号:US20140032287A1

    公开(公告)日:2014-01-30

    申请号:US13952960

    申请日:2013-07-29

    Applicant: Google Inc.

    CPC classification number: G06Q30/0263 G06Q30/02

    Abstract: A system and method for providing a graphical document are provided. A graphical document is processed to identify one or more ideas associated with the graphical document. The identified ideas may be used to determine concepts to associate with the first electronic document and suggest those concepts for association with the first electronic document for use in a document distribution system that distributes documents based on a price parameter associated with concepts and a performance parameter. A request for a document associated with a concept is received. Responsive to the request, the graphical document is delivered if an association between the one or more ideas and the concept is determined.

    Abstract translation: 提供了一种用于提供图形文档的系统和方法。 处理图形文档以识别与图形文档相关联的一个或多个想法。 所识别的想法可以用于确定与第一电子文档相关联的概念,并且提出与第一电子文档相关联的这些概念,以便在基于与概念和性能参数相关联的价格参数分发文档的文档分发系统中使用。 接收到与概念相关联的文档的请求。 响应于该请求,如果确定了一个或多个想法和概念之间的关联,则传递图形文档。

    PROVIDING RESULTS TO PARAMETERLESS SEARCH QUERIES
    13.
    发明申请
    PROVIDING RESULTS TO PARAMETERLESS SEARCH QUERIES 有权
    提供无参考搜索查询的结果

    公开(公告)号:US20130325307A1

    公开(公告)日:2013-12-05

    申请号:US13959680

    申请日:2013-08-05

    Applicant: Google Inc.

    Abstract: In one implementation, a computer-implemented method includes receiving a parameterless search request, which was provided to a mobile computing device, for information that is relevant to a user of the mobile computing device. The method also includes, in response to the received parameterless search request, identifying with a digital computer system one or more results that are determined to be relevant to the user of the mobile computing device based upon a current context of the mobile computing device. The method further includes providing the results for display to a user of the mobile computing device.

    Abstract translation: 在一个实现中,计算机实现的方法包括接收提供给移动计算设备的无参数搜索请求,用于与移动计算设备的用户相关的信息。 所述方法还包括响应于所接收的无参数搜索请求,基于所述移动计算设备的当前上下文,用数字计算机系统识别被确定为与所述移动计算设备的用户相关的一个或多个结果。 该方法还包括提供用于向移动计算设备的用户显示的结果。

    Method and system for providing targeted documents based on concepts automatically identified therein
    18.
    发明授权
    Method and system for providing targeted documents based on concepts automatically identified therein 有权
    基于自动识别的概念提供目标文件的方法和系统

    公开(公告)号:US08849070B2

    公开(公告)日:2014-09-30

    申请号:US13952960

    申请日:2013-07-29

    Applicant: Google Inc.

    CPC classification number: G06Q30/0263 G06Q30/02

    Abstract: A system and method for providing a graphical document are provided. A graphical document is processed to identify one or more ideas associated with the graphical document. The identified ideas may be used to determine concepts to associate with the first electronic document and suggest those concepts for association with the first electronic document for use in a document distribution system that distributes documents based on a price parameter associated with concepts and a performance parameter. A request for a document associated with a concept is received. Responsive to the request, the graphical document is delivered if an association between the one or more ideas and the concept is determined.

    Abstract translation: 提供了一种用于提供图形文档的系统和方法。 处理图形文档以识别与图形文档相关联的一个或多个想法。 所识别的想法可以用于确定与第一电子文档相关联的概念,并且提出与第一电子文档相关联的这些概念,以便在基于与概念和性能参数相关联的价格参数分发文档的文档分发系统中使用。 接收到与概念相关联的文档的请求。 响应于该请求,如果确定了一个或多个想法和概念之间的关联,则传递图形文档。

    PROVIDING RESULTS TO PARAMETERLESS SEARCH QUERIES
    19.
    发明申请
    PROVIDING RESULTS TO PARAMETERLESS SEARCH QUERIES 有权
    提供无参考搜索查询的结果

    公开(公告)号:US20140244683A1

    公开(公告)日:2014-08-28

    申请号:US14270902

    申请日:2014-05-06

    Applicant: Google Inc.

    Abstract: In one implementation, a computer-implemented method includes receiving a parameterless search request, which was provided to a mobile computing device, for information that is relevant to a user of the mobile computing device. The method also includes, in response to the received parameterless search request, identifying with a digital computer system one or more results that are determined to be relevant to the user of the mobile computing device based upon a current context of the mobile computing device. The method further includes providing the results for display to a user of the mobile computing device.

    Abstract translation: 在一个实现中,计算机实现的方法包括接收提供给移动计算设备的无参数搜索请求,用于与移动计算设备的用户相关的信息。 所述方法还包括响应于所接收的无参数搜索请求,基于所述移动计算设备的当前上下文,用数字计算机系统识别被确定为与所述移动计算设备的用户相关的一个或多个结果。 该方法还包括提供用于向移动计算设备的用户显示的结果。

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