Method and System for Providing Targeted Graphical Advertisements
    3.
    发明申请
    Method and System for Providing Targeted Graphical Advertisements 审中-公开
    提供目标图形广告的方法和系统

    公开(公告)号:US20140058836A1

    公开(公告)日:2014-02-27

    申请号:US14070378

    申请日:2013-11-01

    Applicant: Google Inc.

    Abstract: A system and a method are directed to targeted graphical advertisements, which may involve identifying a graphical advertisement associated with an entity (e.g., advertiser); associating one or more concepts with the graphical advertisement; receiving a request for an advertisement associated with a concept; and delivering the graphical advertisement associated with the concept, wherein the graphical advertisement is positioned for display based on a ranking among advertisements for the concept, the ranking being based at least on a price parameter amount offered by the entity.

    Abstract translation: 系统和方法针对目标图形广告,其可涉及识别与实体(例如,广告商)相关联的图形广告; 将一个或多个概念与图形广告相关联; 接收与概念相关联的广告的请求; 以及递送与所述概念相关联的图形广告,其中所述图形广告基于所述概念的广告之间的排名来定位以进行显示,所述排名至少基于由所述实体提供的价格参数量。

    Providing results to parameterless search queries
    5.
    发明授权
    Providing results to parameterless search queries 有权
    为无参数搜索查询提供结果

    公开(公告)号:US09146964B2

    公开(公告)日:2015-09-29

    申请号:US14270902

    申请日:2014-05-06

    Applicant: Google Inc.

    Abstract: In one implementation, a computer-implemented method includes receiving a parameterless search request, which was provided to a mobile computing device, for information that is relevant to a user of the mobile computing device. The method also includes, in response to the received parameterless search request, identifying with a digital computer system one or more results that are determined to be relevant to the user of the mobile computing device based upon a current context of the mobile computing device. The method further includes providing the results for display to a user of the mobile computing device.

    Abstract translation: 在一个实现中,计算机实现的方法包括接收提供给移动计算设备的无参数搜索请求,用于与移动计算设备的用户相关的信息。 所述方法还包括响应于所接收的无参数搜索请求,基于所述移动计算设备的当前上下文,用数字计算机系统识别被确定为与所述移动计算设备的用户相关的一个或多个结果。 该方法还包括提供用于向移动计算设备的用户显示的结果。

    ENDORSING LOCAL SEARCH RESULTS
    6.
    发明申请
    ENDORSING LOCAL SEARCH RESULTS 有权
    认可本地搜索结果

    公开(公告)号:US20140304074A1

    公开(公告)日:2014-10-09

    申请号:US14308974

    申请日:2014-06-19

    Applicant: Google Inc.

    Abstract: Methods and systems for improving user search experience with a search engine by providing a way for associated users to create and share personalized lists of local search results and/or advertisements through endorsements of such local search results and/or ads. Local search endorsements can be used to personalize the search engine's ranking of local search results by offering a way for users to re-rank the results for themselves and for those who trust them.

    Abstract translation: 提供搜索引擎的用户搜索体验的方法和系统,通过为相关联的用户提供通过这些本地搜索结果和/或广告的背书来创建和分享本地搜索结果和/或广告的个性化列表的方式。 本地搜索代言可以用于个性化搜索引擎的本地搜索结果排名,为用户提供一种方式,为自己和信任他们的用户重新排列结果。

    Location-Based Responses to Telephone Requests
    7.
    发明申请
    Location-Based Responses to Telephone Requests 有权
    基于位置的电话请求响应

    公开(公告)号:US20140120965A1

    公开(公告)日:2014-05-01

    申请号:US14150134

    申请日:2014-01-08

    Applicant: Google Inc.

    Abstract: A method for receiving processed information at a remote device is described. The method includes transmitting from the remote device a verbal request to a first information provider and receiving a digital message from the first information provider in response to the transmitted verbal request. The digital message includes a symbolic representation indicator associated with a symbolic representation of the verbal request and data used to control an application. The method also includes transmitting, using the application, the symbolic representation indicator to a second information provider for generating results to be displayed on the remote device.

    Abstract translation: 描述了在远程设备处接收处理的信息的方法。 该方法包括:从远程设备向第一信息提供者发送口头请求,并响应于传送的口头请求从第一信息提供者接收数字消息。 数字消息包括与用于控制应用的口头请求和数据的符号表示相关联的符号表示指示符。 该方法还包括使用应用将符号表示指示符发送到第二信息提供者,用于生成要在远程设备上显示的结果。

    Location based responses to telephone requests
    10.
    发明授权
    Location based responses to telephone requests 有权
    基于位置的电话请求响应

    公开(公告)号:US08856005B2

    公开(公告)日:2014-10-07

    申请号:US14150134

    申请日:2014-01-08

    Applicant: Google Inc.

    Abstract: A method for receiving processed information at a remote device is described. The method includes transmitting from the remote device a verbal request to a first information provider and receiving a digital message from the first information provider in response to the transmitted verbal request. The digital message includes a symbolic representation indicator associated with a symbolic representation of the verbal request and data used to control an application. The method also includes transmitting, using the application, the symbolic representation indicator to a second information provider for generating results to be displayed on the remote device.

    Abstract translation: 描述了在远程设备处接收处理的信息的方法。 该方法包括:从远程设备向第一信息提供者发送口头请求,并响应于传送的口头请求从第一信息提供者接收数字消息。 数字消息包括与用于控制应用的口头请求和数据的符号表示相关联的符号表示指示符。 该方法还包括使用应用将符号表示指示符发送到第二信息提供者,用于生成要在远程设备上显示的结果。

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