Abstract:
The electronic casino gaming system consists of several system components, including a microprocessor (12), a main memory unit (13) that is typically a random access memory, and a system boot ROM (14). Also included in the electronic casino gaming system are a non-volatile RAM (17), a mass storage unit (18), a disk subsystem (19), and a PCI bus (20). The disk subsystem (19) preferably supports SCSI-2 with options of fast and wide. A video subsystem (22) is also included in the electronic casino gaming system and is coupled to the PCI bus (20) to provide full color still images and MPEG movies.
Abstract:
Audible media among different channels is recorded and analyzed to identify repeated instances of the same media item, either within a channel or from channel to channel, over a span of time. Such media items are identified as possible advertisements. A verification process is performed to determine which of these advertisement candidates are in fact advertisements. Once advertisements are so identified, audio from various sources is monitored to identify subsequent occurrences of that advertisement by matching the monitored audio against the stored signatures. In such a manner, advertisement flighting (broadcasts) as well as user exposure to advertisements can be detected and tracked.
Abstract:
Audible media among different channels is recorded and analyzed to identify repeated instances of the same media item, either within a channel or from channel to channel, over a span of time. Such media items are identified as possible advertisements. A verification process is performed to determine which of these advertisement candidates are in fact advertisements. Once advertisements are so identified, audio from various sources is monitored to identify subsequent occurrences of that advertisement by matching the monitored audio against the stored signatures. In such a manner, advertisement flighting (broadcasts) as well as user exposure to advertisements can be detected and tracked.
Abstract:
User exposure to media items is detected and measured. A mobile client device carried by a user digitally samples the audio environment of the user on a regular basis. These samples are transformed into a stream of data signatures and compared with reference media items to detect user exposure to the reference items. Purchase behavior following exposure to selected media content items can be detected and tracked as well, so as to gauge effectiveness of media items such as advertisements.
Abstract:
User exposure to media items is detected and measured. A mobile client device (101) carried by a user digitally samples the audio environment of the user on a regular basis. These samples are transformed into a stream of data signatures and compared with reference media items to detect user exposure to the reference items. Purchase behavior following exposure to selected media content items can be detected and tracked as well, so as to gauge effectiveness of media items such as advertisements.