A PACKAGED PRODUCT COMPRISING AN ELECTRONIC LABEL
    5.
    发明申请
    A PACKAGED PRODUCT COMPRISING AN ELECTRONIC LABEL 审中-公开
    包含电子标签的包装产品

    公开(公告)号:WO2011081780A1

    公开(公告)日:2011-07-07

    申请号:PCT/US2010/059041

    申请日:2010-12-06

    Abstract: A reactive label is capable of reacting with a shopper that peruses the label while considering the purchase of the labeled product. The label includes sensors (8, 9) and a display unit (5) and is powered by incorporated batteries or photovoltaic cells (7). The sensors can include a timer that provides the shopper with additional information from a ROM by displaying it sequentially on an LCD screen or the like. The sensors can also include a sensor such as an optical sensor that measures such factors as hair reflectance and can inform the shopper as to the suitability of the product (if, for example, it is a shampoo) for their personal use. The reactive label gives the shopper a previously unattainable sense of product personalization and will thereby enhance a sense of loyalty to and confidence in the product.

    Abstract translation: 反应性标签能够在考虑购买标签产品时与购买标签的购物者进行反应。 标签包括传感器(8,9)和显示单元(5),并由并入的电池或光伏电池(7)供电。 传感器可以包括定时器,其通过在LCD屏幕等上依次显示来向ROM提供来自ROM的附加信息。 传感器还可以包括诸如光学传感器的传感器,其测量诸如头发反射率的因素,并且可以向购物者通知产品的适用性(例如,它是洗发剂)以供个人使用。 反应性标签给顾客以前无法实现的产品个性化感,从而增强对产品的忠诚度和信心感。

    AN INTERACTIVE PRODUCT PACKAGE THAT FORMS A NODE OF A PRODUCT-CENTRIC COMMUNICATIONS NETWORK
    8.
    发明申请
    AN INTERACTIVE PRODUCT PACKAGE THAT FORMS A NODE OF A PRODUCT-CENTRIC COMMUNICATIONS NETWORK 审中-公开
    形成产品中心通信网络节点的交互式产品包

    公开(公告)号:WO2011123316A3

    公开(公告)日:2012-02-02

    申请号:PCT/US2011029728

    申请日:2011-03-24

    Abstract: A communications-enabled packaged product allows a consumer to partake of communications within a product-centric network. The packaged product performs the functions of a communications node in the network. The packaged product may include two portions, one portion being a reactive label which may be affixed to the packaging and a second part being a "smart communications card" that is separate from the packaging and portable. Each part includes a communications element and an information storage and retrieval element and may include various means for downloading and uploading information into the storage and retrieval elements. In one aspect of its use, the invention allows the consumer to transmit and receive information about the product. In another aspect of its use, the invention allows the consumer to carry information about other similarly enabled products in their possession for use in shopping trips.

    Abstract translation: 支持通信的打包产品允许消费者在以产品为中心的网络中分享通信。 打包的产品执行网络中通信节点的功能。 包装的产品可以包括两部分,一部分是反应性标签,其可以固定到包装上,第二部分是与包装和便携式分开的“智能通信卡”。 每个部分包括通信元件和信息存储和检索元件,并且可以包括用于将信息下载和上传到存储和检索元件的各种装置。 在其使用的一个方面,本发明允许消费者发送和接收关于产品的信息。 在其使用的另一方面,本发明允许消费者携带他们拥有的用于购物旅行的其他类似启用产品的信息。

    AN INTERACTIVE PRODUCT PACKAGE THAT FORMS A NODE OF A PRODUCT-CENTRIC COMMUNICATIONS NETWORK
    9.
    发明申请
    AN INTERACTIVE PRODUCT PACKAGE THAT FORMS A NODE OF A PRODUCT-CENTRIC COMMUNICATIONS NETWORK 审中-公开
    形成产品中心通信网络节点的交互式产品包

    公开(公告)号:WO2011123316A2

    公开(公告)日:2011-10-06

    申请号:PCT/US2011/029728

    申请日:2011-03-24

    Abstract: A communications-enabled packaged product allows a consumer to partake of communications within a product-centric network. The packaged product performs the functions of a communications node in the network. The packaged product may include two portions, one portion being a reactive label which may be affixed to the packaging and a second part being a "smart communications card" that is separate from the packaging and portable. Each part includes a communications element and an information storage and retrieval element and may include various means for downloading and uploading information into the storage and retrieval elements. In one aspect of its use, the invention allows the consumer to transmit and receive information about the product. In another aspect of its use, the invention allows the consumer to carry information about other similarly enabled products in their possession for use in shopping trips.

    Abstract translation: 支持通信的打包产品允许消费者在以产品为中心的网络中分享通信。 打包的产品执行网络中通信节点的功能。 包装的产品可以包括两部分,一部分是反应性标签,其可以固定到包装上,第二部分是与包装和便携式分开的“智能通信卡”。 每个部分包括通信元件和信息存储和检索元件,并且可以包括用于将信息下载和上传到存储和检索元件的各种装置。 在其使用的一个方面,本发明允许消费者发送和接收关于产品的信息。 在其使用的另一方面,本发明允许消费者携带他们拥有的用于购物旅行的其他类似启用产品的信息。

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