公开(公告)号：US20090271228A1

公开(公告)日：2009-10-29

申请号：US12107767

申请日：2008-04-23

Applicant: Mikhail Bilenko ,  Ryen William White ,  Matthew Richardson ,  Geoffrey Craig Murray ,  Projesh Chowdhary ,  Hrishikesh Bal ,  Gerard Gjonej ,  John S. Sobieski ,  JianBing Li ,  Ewa Dominowska

Inventor： Mikhail Bilenko ,  Ryen William White ,  Matthew Richardson ,  Geoffrey Craig Murray ,  Projesh Chowdhary ,  Hrishikesh Bal ,  Gerard Gjonej ,  John S. Sobieski ,  JianBing Li ,  Ewa Dominowska

IPC: G06Q30/00 ,  G06Q10/00

CPC classification number: G06Q30/02 ,  G06Q30/0201 ,  G06Q30/0251

Abstract: A system that facilitates targeted advertising is described in detail herein. The system includes a receiver component that receives user data that includes historical searching and browsing activity of a user. A profile generator component generates a user profile based at least in part upon a subset of the user data, wherein the user profile includes a plurality of keywords, wherein at least one keyword in the plurality of keywords is assigned a score that is indicative of a probability that an advertisement corresponding to the keyword will be monetized.

Abstract translation: 本文详细描述了促进针对性广告的系统。 该系统包括接收包括用户的历史搜索和浏览活动的用户数据的接收器组件。 简档生成器组件至少部分地基于用户数据的子集生成用户简档，其中用户简档包括多个关键字，其中，多个关键字中的至少一个关键字被分配指示一个 与该关键字相对应的广告将被获利的概率。