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    FUZZY LOGIC BASED VIEWER IDENTIFICATION
    1.
    发明申请
    FUZZY LOGIC BASED VIEWER IDENTIFICATION 审中-公开
    基于FUZZY LOGIC的查看器识别

    公开(公告)号：WO2007131069A3

    公开(公告)日：2008-10-16

    申请号：PCT/US2007068076

    申请日：2007-05-02

    Applicant: INIVIDI TECHNOLOGIES CORP ,  COX EARL ,  SHEEHAN PATRICK M ,  PETERSON II ALDEN LLOYD

    Inventor： COX EARL ,  SHEEHAN PATRICK M ,  PETERSON II ALDEN LLOYD

    IPC: G06F15/18

    CPC classification number: H04N21/4666 ,  G06Q30/02 ,  H04H60/45 ,  H04H2201/70 ,  H04N21/25883 ,  H04N21/25891 ,  H04N21/2668 ,  H04N21/44218 ,  H04N21/44222 ,  H04N21/4667 ,  H04N21/6338 ,  H04N21/812

    Abstract: A targeted advertising system uses a machine learning tool to select an asset for a current user of a user equipment device, for example, to select an ad for delivery to a current user of a digital set top box in a cable network. The machine learning tool first operates in a learning mode to receive user inputs and develop evidence that can characterize multiple users of the user equipment device audience. In a working mode, the machine learning tool processes current user inputs to match a current user to one of the identified users of that user equipment device audience (Fig 8, Bl 1202). Fuzzy logic may be used to improve development of the user characterizations, as well as matching of the current user to those developed characterizations. In this manner, targeting of assets can be implemented not only based on characteristics of a household but based on a current user within that household (Fig 8, Bl 1214).

    Abstract translation: 目标广告系统使用机器学习工具为用户设备设备的当前用户选择资产，例如选择用于传送到有线网络中的数字机顶盒的当前用户的广告。 机器学习工具首先以学习模式操作以接收用户输入并且开发可以表征用户设备设备受众的多个用户的证据。 在工作模式中，机器学习工具处理当前用户输入以将当前用户与该用户设备设备受众的所识别的用户之一相匹配（图8，B1 1202）。 模糊逻辑可以用于改善用户表征的开发，以及当前用户与那些开发的特征化的匹配。 以这种方式，资产的目标不仅可以基于家庭的特征而是基于该家庭内的当前用户（图8，B11214）。

    UNIVERSALLY INTERACTIVE REQUEST FOR INFORMATION
    2.
    发明申请
    UNIVERSALLY INTERACTIVE REQUEST FOR INFORMATION 审中-公开
    全面的互动请求信息

    公开(公告)号：WO2012018642A2

    公开(公告)日：2012-02-09

    申请号：PCT/US2011/045413

    申请日：2011-07-26

    Applicant: INVIDI TECHNOLOGIES CORPORATION ,  DOWNEY, David ,  SHEEHAN, Patrick M. ,  ANDERSON, Bruce J. ,  WILSON, Daniel C.

    Inventor： DOWNEY, David ,  SHEEHAN, Patrick M. ,  ANDERSON, Bruce J. ,  WILSON, Daniel C.

    IPC: G06Q50/00 ,  G06Q30/00

    CPC classification number: G06F17/30038 ,  H04N21/4722 ,  H04N21/812

    Abstract: A request for information (RFI) system is provided for use in communications networks including broadcast networks and the Internet. In one implementation, a code identifying an item of media content of interest (e.g. television, newspaper, magazines, billboards, radio) is captured and input to an RFI system that includes stored media tags and a search tool for matching inputs to the stored media tags. Upon receipt of the captured code, the RFI system matches the captured code with the stored media tags and provides a response to the user based on the match. The response may include or relate to follow-on or premium information relating to the content of interest. Using this information, an RFI data center or an RFI platform may credit value to a rewards account established for the network user based on the user's verified consumption of assets and/or data requests. Further, the RFI data center or RFI platform may be used to collect consumer behavior information, including purchasing decisions made by the user after consumption of assets, and correlate the consumer behavior information with the user's verified asset consumption.

    Abstract translation: 提供信息请求（RFI）系统用于包括广播网络和互联网在内的通信网络。 在一个实现中，捕获识别感兴趣的媒体内容的代码（例如电视，报纸，杂志，广告牌，无线电）的代码并将其输入到包括存储的媒体标签的RFI系统和用于将输入与存储的媒体进行匹配的搜索工具 标签。 在接收到所捕获的代码之后，RFI系统将捕获的代码与所存储的媒体标签相匹配，并且基于该匹配向用户提供响应。 答复可能包括或涉及与感兴趣的内容相关的后续或溢价信息。 使用此信息，RFI数据中心或RFI平台可以根据用户的资产和/或数据请求的验证消费，为网络用户建立的奖励账户授信值。 此外，RFI数据中心或RFI平台可以用于收集消费者行为信息，包括在消费资产之后由用户做出的购买决定，并将消费者行为信息与用户的已验证资产消费相关联。

    ASSET TARGETING SYSTEM FOR LIMITED RESOURCE ENVIRONMENTS
    4.
    发明申请
    ASSET TARGETING SYSTEM FOR LIMITED RESOURCE ENVIRONMENTS 审中-公开
    有限资源环境的资产定向系统

    公开(公告)号：WO2008094960A2

    公开(公告)日：2008-08-07

    申请号：PCT/US2008/052390

    申请日：2008-01-30

    Applicant: INVIDI TECHNOLOGIES CORPORATION ,  CRISTOFALO, Michael ,  SHEEHAN, Patrick M.

    Inventor： CRISTOFALO, Michael ,  SHEEHAN, Patrick M.

    CPC classification number: G06Q30/00 ,  G06Q30/02 ,  H04H20/10 ,  H04H60/31 ,  H04H60/375

    Abstract: The present invention provides targeted asset system implementations in contexts where there is limited or no ability to use a real-time return channel for communications from user equipment devices (e.g., STB) 118 to the network 100. In one arrangement, individualized household classifiers are generated and delivered to individual user equipment devices. The household classifiers are generated based on third party data 104 and/or network usage information 108 associated with an individual household 150. The system and method allow for generating highly accurate household classifications that may be forwarded to individual households 150 where the user equipment device 118 may implement the classifiers to select appropriate assets for delivery to the household.

    Abstract translation: 本发明在上下文中提供目标资产系统实现，其中对于从用户设备设备（例如STB）118到网络100的通信使用实时返回信道是有限的或没有能力的。在一种布置中，个性化家庭分类器 生成并交付给各个用户设备设备。 家庭分类器基于与个体家庭150相关联的第三方数据104和/或网络使用信息108生成。系统和方法允许生成高度精确的家庭分类，其可以转发到个体户150，其中用户设备设备118 可以实施分类器来选择适当的资产以交付给家庭。

    UNIVERSALLY INTERACTIVE REQUEST FOR INFORMATION
    5.
    发明申请
    UNIVERSALLY INTERACTIVE REQUEST FOR INFORMATION 审中-公开
    普遍互动的信息请求

    公开(公告)号：WO2012018642A3

    公开(公告)日：2012-04-26

    申请号：PCT/US2011045413

    申请日：2011-07-26

    Applicant: INVIDI TECHNOLOGIES CORP ,  DOWNEY DAVID ,  SHEEHAN PATRICK M ,  ANDERSON BRUCE J ,  WILSON DANIEL C

    Inventor： DOWNEY DAVID ,  SHEEHAN PATRICK M ,  ANDERSON BRUCE J ,  WILSON DANIEL C

    IPC: G06Q50/00 ,  G06Q30/00

    CPC classification number: G06F17/30038 ,  H04N21/4722 ,  H04N21/812

    Abstract: A request for information (RFI) system is provided for use in communications networks including broadcast networks and the Internet. In one implementation, a code identifying an item of media content of interest (e.g. television, newspaper, magazines, billboards, radio) is captured and input to an RFI system that includes stored media tags and a search tool for matching inputs to the stored media tags. Upon receipt of the captured code, the RFI system matches the captured code with the stored media tags and provides a response to the user based on the match. The response may include or relate to follow-on or premium information relating to the content of interest. Using this information, an RFI data center or an RFI platform may credit value to a rewards account established for the network user based on the user's verified consumption of assets and/or data requests. Further, the RFI data center or RFI platform may be used to collect consumer behavior information, including purchasing decisions made by the user after consumption of assets, and correlate the consumer behavior information with the user's verified asset consumption.

    Abstract translation: 提供信息请求（RFI）系统供在包括广播网络和因特网的通信网络中使用。 在一个实现中，捕获标识感兴趣的媒体内容项目（例如电视，报纸，杂志，广告牌，无线电）的代码并将其输入到RFI系统，该RFI系统包括存储的媒体标签和用于将输入匹配到存储的媒体的搜索工具 标签。 一旦接收到捕获的代码，RFI系统将捕获的代码与存储的媒体标签进行匹配，并基于匹配向用户提供响应。 响应可以包括或涉及与感兴趣的内容有关的后续或高级信息。 使用这些信息，RFI数据中心或RFI平台可以根据用户验证的资产和/或数据请求的消耗，为网络用户建立的奖励账户记入额度。 此外，RFI数据中心或RFI平台可用于收集消费者行为信息，包括在消费资产之后由用户做出的购买决定，并将消费者行为信息与用户的经验证的资产消耗相关联。

    TARGETING CONTENT BASED ON LOCATION
    6.
    发明申请
    TARGETING CONTENT BASED ON LOCATION 审中-公开
    基于位置的目标内容

    公开(公告)号：WO2008127762A1

    公开(公告)日：2008-10-23

    申请号：PCT/US2008/052825

    申请日：2008-02-01

    Applicant: INVIDI TECHNOLOGIES CORPORATION ,  SHEEHAN, Patrick M. ,  ANDERSON, Bruce J. ,  WILSON, Daniel C.

    Inventor： SHEEHAN, Patrick M. ,  ANDERSON, Bruce J. ,  WILSON, Daniel C.

    IPC: G06F3/00

    CPC classification number: H04N21/26216 ,  H04N21/2221 ,  H04N21/235 ,  H04N21/2668 ,  H04N21/435 ,  H04N21/4516 ,  H04N21/454 ,  H04N21/4756 ,  H04N21/84

    Abstract: Assets of broadcast network content are targeted to network users of interest based on location information regarding user equipment devices. Asset providers can specify location targeting criteria via a graphical user interface (4400) displaying mapping information (4406). This location targeting criteria can then be compared to location information regarding user equipment devices so that assets are delivered to appropriate devices. The comparison of the location targeting criteria to the device location information can be performed at the user equipment devices or at another location. In the latter case, the assets can be addressed to appropriate user equipment devices or appropriate user equipment devices can be directed to select the asset, which is broadcast via the network. In this manner, assets can be targeted to individual network users on a basis independent of network topology.

    Abstract translation: 基于关于用户设备设备的位置信息，广播网络内容的资源针对感兴趣的网络用户。 资产提供者可以通过显示映射信息的图形用户界面（4400）指定位置定位标准（4406）。 然后可以将此位置定位条件与有关用户设备设备的位置信息进行比较，以便将资产传递到适当的设备。 位置定位标准与设备位置信息的比较可以在用户设备设备或其他位置进行。 在后一种情况下，资产可以被寻址到适当的用户设备设备，或者适当的用户设备设备可以被引导以选择通过网络广播的资产。 以这种方式，资产可以在独立于网络拓扑的基础上针对个别网络用户。

    FUZZY LOGIC BASED VIEWER IDENTIFICATION FOR TARGETED ASSET DELIVERY SYSTEM
    7.
    发明申请
    FUZZY LOGIC BASED VIEWER IDENTIFICATION FOR TARGETED ASSET DELIVERY SYSTEM 审中-公开
    基于FUZZY LOGIC的查询器识别用于目标资产传递系统

    公开(公告)号：WO2007131069A2

    公开(公告)日：2007-11-15

    申请号：PCT/US2007/068076

    申请日：2007-05-02

    Applicant: INIVIDI TECHNOLOGIES CORPORATION ,  COX, Earl ,  SHEEHAN, Patrick M. ,  PETERSON, II, Alden Lloyd

    Inventor： COX, Earl ,  SHEEHAN, Patrick M. ,  PETERSON, II, Alden Lloyd

    IPC: G06F7/00

    CPC classification number: H04N21/4666 ,  G06Q30/02 ,  H04H60/45 ,  H04H2201/70 ,  H04N21/25883 ,  H04N21/25891 ,  H04N21/2668 ,  H04N21/44218 ,  H04N21/44222 ,  H04N21/4667 ,  H04N21/6338 ,  H04N21/812

    Abstract: A targeted advertising system uses a machine learning tool to select an asset for a current user of a user equipment device, for example, to select an ad for delivery to a current user (1302) of a digital set top box (1304) in a cable network. The machine learning tool first operates in a learning mode to receive user inputs (1310) and develop evidence that can characterize multiple users of the user equipment device audience. In a working mode, the machine learning tool processes current user inputs to match a current user (1302) to one of the identified users of that user equipment device audience. Fuzzy logic may be used to improve development of the user characterizations, as well as matching of the current user to those developed characterizations. In this manner, targeting of assets can be implemented not only based on characteristics of a household but based on a current user within that household.

    Abstract translation: 目标广告系统使用机器学习工具为用户设备设备的当前用户选择资产，例如，选择广告以递送到数字机顶盒（1304）的当前用户（1302） 有线网络。 机器学习工具首先以学习模式操作以接收用户输入（1310）并且开发可以表征用户设备设备受众的多个用户的证据。 在工作模式中，机器学习工具处理当前用户输入以将当前用户（1302）与该用户设备设备受众的所识别的用户之一相匹配。 模糊逻辑可以用于改善用户表征的开发，以及当前用户与那些开发的特征化的匹配。 以这种方式，资产的目标不仅可以基于家庭的特征，而且还可以基于该家庭内的当前用户。

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