COORDINATING ADVERTISING AMONG USER DEVICES
    2.
    发明申请
    COORDINATING ADVERTISING AMONG USER DEVICES 审中-公开
    在用户设备上协调广告

    公开(公告)号:WO2012064465A1

    公开(公告)日:2012-05-18

    申请号:PCT/US2011/056625

    申请日:2011-10-18

    CPC classification number: G06Q30/0241 G06Q30/0245 G06Q30/0277

    Abstract: Disclosed are methods for coordinating advertising among at least two devices currently being used by the same user. A server receives information about what advertising is sent to a first user device. Based on that information, the server creates a "context directive" that specifies how to appropriately direct advertising to a second user device. The context directive is sent to a device that manages an advertising campaign for the second device. The context directive can be based on advertising policy rules set by campaign managers for the first and second user devices. The policy rules may lobe based on demographic information associated with the user of the second device. In some embodiments, a server collects information on advertisements sent to the various user devices, correlates that information, and produces a report. Advertising managers use this report to gauge the effectiveness of their campaigns across devices.

    Abstract translation: 公开了用于协调当前正在被同一用户使用的至少两个设备中的广告的方法。 服务器接收关于向第一用户设备发送广告的信息。 基于该信息,服务器创建“上下文指令”,其指定如何将广告适当地引导到第二用户设备。 上下文指令被发送到管理第二设备的广告活动的设备。 上下文指令可以基于广告管理器为第一和第二用户设备设置的广告策略规则。 策略规则可以基于与第二设备的用户相关联的人口统计信息。 在一些实施例中,服务器收集关于发送到各种用户设备的广告的信息,将该信息相关联并且生成报告。 广告经理使用此报告来衡量其在各种设备上的广告活动的有效性。

    METHOD AND APPARATUS FOR CONTEXT-AWARE DELIVERY OF INFORMATIONAL CONTENT ON AMBIENT DISPLAYS
    3.
    发明申请
    METHOD AND APPARATUS FOR CONTEXT-AWARE DELIVERY OF INFORMATIONAL CONTENT ON AMBIENT DISPLAYS 审中-公开
    用于情境的方法和设备 - 在环境显示器上传送信息内容

    公开(公告)号:WO2009058505A1

    公开(公告)日:2009-05-07

    申请号:PCT/US2008/078257

    申请日:2008-09-30

    Abstract: A method and apparatus is disclosed whereby the context of user activity can be used to tailor the ambient information system. The method and apparatus use both short-term context such as recent activity and long-term context such as historical patterns to highlight specific content on channels or widgets that are likely to be of most immediate interest to the user. This contextual information provided by the framework can also be used to make intelligent decisions about how to tailor the user experience after a user has interacted with the item in question. Additionally, context information accumulated on one device such as a mobile phone can be broadcasted to other devices to influence the ambient information display application on a second device such as a desktop based on enabling remote access to the local context repository.

    Abstract translation: 公开了一种方法和装置,由此可以使用用户活动的情境来定制环境信息系统。 该方法和装置既使用诸如近期活动的短期背景又使用诸如历史模式的长期背景来突出显示可能对用户最直接感兴趣的频道或小部件上的特定内容。 该框架提供的上下文信息也可用于在用户与相关物品进行交互之后做出关于如何定制用户体验的智能决策。 另外,可以将诸如移动电话之类的一个设备上积累的上下文信息广播给其他设备,以基于能够远程访问本地上下文储存库来影响诸如桌面的第二设备上的环境信息显示应用。

    SYSTEM AND METHOD FOR SHARING COMMERCIAL INFORMATION

    公开(公告)号:WO2010132193A3

    公开(公告)日:2010-11-18

    申请号:PCT/US2010/032390

    申请日:2010-04-26

    Abstract: Disclosed is commercial-information sharing system in which a vendor provides a shopping device (106) to a customer (102). When the shopping device (106) presents commercial information to the customer (102) that the customer (102) finds interesting, the customer (102) may choose to share the commercial information. The information is sent (200) from the vendor's shopping device (106) to a personal communications device (104) of the customer (102). The customer (102) then uses his personal communications device (104) to share (208) the information. The vendor may send (202) tracking information along with the commercial information. If someone (114) is interested in the commercial information shared by the original customer (102) and goes to the vendor to, for example, redeem (306) a coupon, the tracking information provides the vendor with important marketing data. The original customer (102) may also share content (204) that he generates and then associates with the commercial information.

    SYSTEM AND METHOD FOR SHARING COMMERCIAL INFORMATION
    7.
    发明申请
    SYSTEM AND METHOD FOR SHARING COMMERCIAL INFORMATION 审中-公开
    共享商业信息的系统和方法

    公开(公告)号:WO2010132193A2

    公开(公告)日:2010-11-18

    申请号:PCT/US2010032390

    申请日:2010-04-26

    CPC classification number: G06Q20/202 G06Q30/02 G06Q30/0267 G06Q50/01

    Abstract: Disclosed is commercial-information sharing system in which a vendor provides a shopping device (106) to a customer (102). When the shopping device (106) presents commercial information to the customer (102) that the customer (102) finds interesting, the customer (102) may choose to share the commercial information. The information is sent (200) from the vendor's shopping device (106) to a personal communications device (104) of the customer (102). The customer (102) then uses his personal communications device (104) to share (208) the information. The vendor may send (202) tracking information along with the commercial information. If someone (114) is interested in the commercial information shared by the original customer (102) and goes to the vendor to, for example, redeem (306) a coupon, the tracking information provides the vendor with important marketing data. The original customer (102) may also share content (204) that he generates and then associates with the commercial information.

    Abstract translation: 公开了一种商业信息共享系统,其中供应商向客户(102)提供购物设备(106)。 当购物设备(106)向客户(102)呈现客户(102)感兴趣的商业信息时,客户(102)可以选择共享商业信息。 信息从供应商的购物设备(106)发送(200)到客户(102)的个人通信设备(104)。 客户(102)然后使用他的个人通信设备(104)共享信息(208)。 供应商可以发送(202)跟踪信息以及商业信息。 如果有人(114)对原始客户(102)共享的商业信息感兴趣,并且向供应商转发例如兑换(306)优惠券,跟踪信息向供应商提供重要的营销数据。 原始客户(102)还可以共享他生成的内容(204),然后与商业信息相关联。

    METHOD AND APPARATUS FOR CONTEXT-AWARE DELIVERY OF INFORMATIONAL CONTENT ON AMBIENT DISPLAYS
    8.
    发明申请
    METHOD AND APPARATUS FOR CONTEXT-AWARE DELIVERY OF INFORMATIONAL CONTENT ON AMBIENT DISPLAYS 审中-公开
    在环境显示器上进行信息传递的方法和装置

    公开(公告)号:WO2009058505A4

    公开(公告)日:2009-08-06

    申请号:PCT/US2008078257

    申请日:2008-09-30

    Abstract: A method and apparatus is disclosed whereby the context of user activity can be used to tailor the ambient information system. The method and apparatus use both short-term context such as recent activity and long-term context such as historical patterns to highlight specific content on channels or widgets that are likely to be of most immediate interest to the user. This contextual information provided by the framework can also be used to make intelligent decisions about how to tailor the user experience after a user has interacted with the item in question. Additionally, context information accumulated on one device such as a mobile phone can be broadcasted to other devices to influence the ambient information display application on a second device such as a desktop based on enabling remote access to the local context repository.

    Abstract translation: 公开了一种方法和装置,由此可以使用用户活动的上下文来定制环境信息系统。 该方法和装置使用诸如最近活动的短期上下文和诸如历史模式的长期背景来突出可能对用户最直接感兴趣的渠道或小部件上的特定内容。 框架提供的这种上下文信息也可以用于在用户与所讨论的项目进行交互之后,如何定制用户体验的智能决策。 此外,在诸如移动电话的一个设备上累积的上下文信息可以被广播到其他设备,以便在诸如桌面的第二设备上影响环境信息显示应用,这是基于能够远程访问本地上下文信息库。

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