公开(公告)号：KR1020120086627A

公开(公告)日：2012-08-03

申请号：KR1020110007987

申请日：2011-01-26

Applicant: 국민대학교산학협력단

Inventor： 김현수 ,  박주영

IPC: G06Q30/02

CPC classification number: G06Q30/0203

Abstract: PURPOSE: A concept based marketing support system is provided to reduce the risk of new product development process by estimating attempting purchase quantity by converting each factors which compose a product concept from marketing data. CONSTITUTION: A modeling database(110) manages a marketing model related to a marketing issue. A marketing DB(DataBase)(130) stores data related to the marketing issue. A user interface(700) processes the input and output between a processing block of a user and a system. A concept-based purchase quantity estimation unit(300) estimates purchase rates based on a concept based purchase rates estimation model.

Abstract translation: 目的：提供基于概念的营销支持系统，通过从营销数据转换构成产品概念的每个因素来估计尝试购买数量，从而降低新产品开发过程的风险。 构成：建模数据库（110）管理与营销问题相关的营销模式。 营销DB（DataBase）（130）存储与营销问题有关的数据。 用户界面（700）处理用户的处理块和系统之间的输入和输出。 基于概念的购买量估计单元（300）基于基于概念的购买率估计模型来估计购买率。