公开(公告)号：KR1020140017106A

公开(公告)日：2014-02-11

申请号：KR1020120083392

申请日：2012-07-30

Applicant: 삼성전자주식회사

Inventor： 이정은 ,  박동욱 ,  이덕순

IPC: G06Q30/02

CPC classification number: G06Q30/0257 ,  G06Q30/0267 ,  G06Q30/0271

Abstract: An advertisement providing apparatus for providing advertisements for a plurality of mobile terminals according to the present invention comprises: a transceiver for receiving advertisement request information from each of at least one among the mobile terminals; an advertisement request information management unit for storing and managing the advertisement request information; an advertisement providing information management unit for storing pre-provided advertisement information; and an advertisement providing unit for determining whether predetermined additional advertisement information provision conditions are satisfied using the advertisement request information and the pre-provided advertisement information and if so, providing corresponding additional advertisement information. According to the present invention, additional advertisement information such as event information and promotion information is provided for a corresponding terminal according to the predetermined additional advertisement information provision conditions, thereby enabling an advertiser to provide a desired terminal(or user) with desired event information, promotion information coupon information and discount information, etc. [Reference numerals] (302) User management unit; (304) Transceiver; (306) Advertisement request information management unit; (308) Advertisement providing unit; (310) Advertisement providing information management unit; (312) Location information management unit; (314) Time information management unit; (316) User information management unit; (320) DB manager; (324) Matching information DB; (326) Audio file DB; (328) Keyword matching DB; (350) Advertisement DB; (351) Advertisement data; (353) Advertisement additional information; (355) Advertisement category; (357) words similar to keywords and recommended keywords; (358) Advertisement keywords; (360) Accounting server; (362) Accounting policy management unit; (364) Accounting processing unit

Abstract translation: 根据本发明的用于为多个移动终端提供广告的广告提供装置包括：收发器，用于从移动终端中的至少一个中的每一个接收广告请求信息; 广告请求信息管理单元，用于存储和管理广告请求信息; 广告提供信息管理单元，用于存储预先提供的广告信息; 以及广告提供单元，用于使用广告请求信息和预先提供的广告信息来确定是否满足预定的附加广告信息提供条件，并且如果是，则提供相应的附加广告信息。 根据本发明，根据预定的附加广告信息提供条件为对应的终端提供诸如事件信息和促销信息的附加广告信息，从而使广告商能够向期望的终端（或用户）提供期望的事件信息， 促销信息优惠券信息和折扣信息等。[附图标记]（302）用户管理单元; （304）收发器; （306）广告请求信息管理单元; （308）广告提供单元; （310）广告提供信息管理单元; （312）位置信息管理单元; （314）时间信息管理单元; （316）用户信息管理单元; （320）DB经理; （324）匹配信息DB; （326）音频文件DB; （328）关键字匹配DB; （350）广告DB; （351）广告资料; （353）广告附加信息; （355）广告类别; （357）类似关键词和推荐关键词; （358）广告关键词; （360）会计服务器; （362）会计政策管理单位; （364）会计处理单位