公开(公告)号：KR101390848B1

公开(公告)日：2014-05-07

申请号：KR1020100080451

申请日：2010-08-19

Applicant: 한국전자통신연구원

Inventor： 윤장우 ,  이호연 ,  김유두 ,  이현우 ,  류원

IPC: G06Q30/02

CPC classification number: G06Q30/02 ,  G06Q30/0241 ,  G06Q30/0267

Abstract: 본발명은모바일디지털광고서비스제공/수신방법및 장치에관한것이다. 본발명의일 실시예에따른모바일디지털광고서비스수신방법은, 제1 상점에설치된무선접속장치를이용하여, 상기무선접속장치와연결된광고관리서버로부터모바일단말이광고콘텐츠를수신하는모바일디지털광고서비스수신방법에있어서, 상기무선접속장치로부터연결유도메시지를수신하는단계; 상기수신된연결유도메시지에대한승인응답을전송하여상기무선접속장치와연결을설정하는단계; 및상기무선접속장치와연결을설정한후, 상기광고관리서버로부터상기광고콘텐츠를수신하는단계를포함하고, 상기연결유도메시지는, 상기광고콘텐츠를수신할지여부를질의하는것이다.

公开(公告)号：KR1020110019718A

公开(公告)日：2011-02-28

申请号：KR1020100080451

申请日：2010-08-19

Applicant: 한국전자통신연구원

Inventor： 윤장우 ,  이호연 ,  김유두 ,  이현우 ,  류원

IPC: G06Q30/02

CPC classification number: G06Q30/02 ,  G06Q30/0241 ,  G06Q30/0267

Abstract: PURPOSE: A method and a device for providing/receiving a mobile digital advertisement service are provided to supply a mobile digital advertisement service whether a mobile terminal user accepts or not and provide an advertisement content which reflects a characteristic of a user through advertisement content search. CONSTITUTION: A connecting inducement message is received from a wireless connection device(S206). By transmitting an authentication response about the receiving connection inducement message and sets a connection with a wireless connection device(S210). After setting a connection with the wireless connection device, the advertisement content is received from an advertisement management server(S216). In a connection inducing message, it questions whether to receive the advertisement content.

Abstract translation: 目的：提供一种用于提供/接收移动数字广告服务的方法和设备，以提供移动数字广告服务，无论移动终端用户是否接受，并通过广告内容搜索提供反映用户特征的广告内容。 构成：从无线连接装置接收到连接诱导消息（S206）。 通过发送关于接收连接诱导消息的认证响应并设置与无线连接装置的连接（S210）。 在与无线连接装置建立连接之后，从广告管理服务器接收广告内容（S216）。 在连接诱导消息中，它询问是否接收广告内容。