公开(公告)号：WO2014055930A1

公开(公告)日：2014-04-10

申请号：PCT/US2013/063551

申请日：2013-10-04

Applicant: APPLE INC.

Inventor： ALSINA, Thomas ,  FORSTALL, Scott ,  PRIYADARSHAN, Eswar ,  VADREVU, Jayasurya ,  NEWMAN, Lucas ,  TERESI, Todd Michael ,  WITT, Scott ,  ST. PIERRE, Jason James ,  SUN, Kenley

IPC: H04N21/43 ,  G06F3/0481

CPC classification number: G06F3/0481 ,  H04N21/23424 ,  H04N21/4307 ,  H04N21/812

Abstract: A media channel can include a mix of media items and invitational content packages. At some point during the playback of the media channel, an invitational content package can be presented. In response to detecting the occurrence of an interactive segment triggering event during the presentation of the invitational content package, an invitational content interactive segment and a next media item can be simultaneously presented. This can be accomplished by splitting the media channel into multiple streams, such as an audio stream and a visual stream, and presenting an element of the interactive segment within a first stream and an element of the media item within a second stream. To decrease the likelihood that a user may equate the invitational content with the media item, a bumper content item, such as audio that says, "now back to the music," can be presented just prior to playback of the media item.

Abstract translation: 媒体频道可以包括媒体项目和邀请内容包的组合。 在播放媒体频道的某个时刻，可以呈现邀请内容包。 响应于在呈现邀请内容包期间检测到交互式段触发事件的发生，可以同时呈现邀请内容交互区段和下一个媒体项目。 这可以通过将媒体信道分成多个流（例如音频流和可视流）并且在第一流内的媒体项目的第一流和元素内呈现交互式段的元素来实现。 为了降低用户可以将邀请内容与媒体项目相等的可能性，可以在播放媒体项目之前呈现保险杠内容项，例如说“现在回到音乐”的音频。

公开(公告)号：WO2014039163A1

公开(公告)日：2014-03-13

申请号：PCT/US2013/049609

申请日：2013-07-08

Applicant: APPLE INC.

Inventor： ALSINA, Thomas ,  SUN, Kenley ,  SHENOY, Arvind, S. ,  WADYCKI, Andrew ,  TURNER, William, Bedford ,  WILSON, David, Thomas ,  ST. PIERRE, Jason, James ,  VADREVU, Jayasurya

IPC: H04H60/46 ,  H04N21/433 ,  H04N21/44 ,  H04N21/45 ,  H04N21/458 ,  H04N21/81 ,  G06Q30/02

CPC classification number: H04N21/4331 ,  H04H20/40 ,  H04H60/16 ,  H04H60/27 ,  H04H60/46 ,  H04H60/65 ,  H04N21/44016 ,  H04N21/4532 ,  H04N21/458 ,  H04N21/812 ,  H04N21/85

Abstract: To generate a media station, a client device can receive a candidate media item playlist and media playback rules corresponding to the media station. When a new media item is needed for the media station, the client device can apply the media playback rules to a next media item in the list of candidate media items. The playback rules can be used to determine whether the next media item is currently eligible for playback. Additionally, the client device can receive a candidate invitational content item playlist and invitational content playback rules corresponding to the media station. In response to detecting an invitational content triggering action, the client device can apply the invitational content item rules to the candidate invitational content item playlist to select at least one invitational content item to present in the media stream.

Abstract translation: 为了生成媒体站，客户端设备可以接收对应于媒体站的候选媒体项目播放列表和媒体播放规则。 当媒体站需要新的媒体项目时，客户端设备可以将媒体播放规则应用到候选媒体项目列表中的下一个媒体项目。 播放规则可用于确定下一个媒体项是否有资格播放。 此外，客户端设备可以接收与媒体站对应的候选邀请内容项目播放列表和邀请内容播放规则。 响应于检测邀请内容触发动作，客户端设备可以将邀请内容项规则应用于候选邀请内容项目播放列表，以选择要呈现在媒体流中的至少一个邀请内容项目。