SYSTEMS AND METHODS FOR ASSESSING VIEWER INTEREST IN CONTENT AND ADVERTISEMENTS

    公开(公告)号:US20220312073A1

    公开(公告)日:2022-09-29

    申请号:US17838959

    申请日:2022-06-13

    Inventor: John Card, II

    Abstract: A method for assessing viewer interest in content and advertisements may include receiving an indication regarding a content playback mode change (e.g., a change from a skip or fast-forward mode to a pause or rewind mode) occurring during playing of a media content segment such as a television program or movie. The method then proceeds to associate the playback mode change with a sub-segment of the television program, such as an advertisement or commercial, and a level of interest of a user in the advertisement or commercial is determined based on the associated content playback mode change. An item, such as an advertisement or promotional offer can be selected to be presented to the user based on the determined level of interest of the user in the advertisement or commercial. Systems for assessing viewer interest in content and advertisements include devices and components configured to perform or enable such methods.

    Augmented reality installation/troubleshooting assistance

    公开(公告)号:US10163012B2

    公开(公告)日:2018-12-25

    申请号:US16025817

    申请日:2018-07-02

    Abstract: Embodiments are directed toward analyzing images of cables and electronic devices to augment those images with information relating to the installation or troubleshooting of such cables and electronic devices. The images are analyzed to determine non-text characteristics of a connector of the cable and non-text characteristics of at least one port on the electronic device. These non-text characteristics can be compared to each other to determine if the connector is compatible with one of the ports on the electronic device. Similarly, these non-text characteristics can be compared with non-text characteristics of known connectors and ports to determine a type of the connector and a type of the ports on the electronic device, which is used to determine their compatibility. The images are then modified or overlaid with information identifying the type of connector or port, their compatibility or lack thereof, or instructions for connecting the compatible connector and port.

    Systems and methods for assessing viewer interest in content and advertisements

    公开(公告)号:US11381873B2

    公开(公告)日:2022-07-05

    申请号:US16020709

    申请日:2018-06-27

    Inventor: John Card, II

    Abstract: A method for assessing viewer interest in content and advertisements may include receiving an indication regarding a content playback mode change (e.g., a change from a skip or fast-forward mode to a pause or rewind mode) occurring during playing of a media content segment such as a television program or movie. The method then proceeds to associate the playback mode change with a sub-segment of the television program, such as an advertisement or commercial, and a level of interest of a user in the advertisement or commercial is determined based on the associated content playback mode change. An item, such as an advertisement or promotional offer can be selected to be presented to the user based on the determined level of interest of the user in the advertisement or commercial. Systems for assessing viewer interest in content and advertisements include devices and components configured to perform or enable such methods.

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