Abstract:
Measuring and tracking user interaction with a television receiver, such as a set top box or cable box. The television receiver may create and display a matrix code that includes temporal information, user identification information, geographic information, and/or a user selection. The matrix code may be captured by a matrix reading device and transmitted to a monitoring entity. Optionally, the matrix reading device may decode the matrix code and transmit associated data to the monitoring entity. The monitoring entity may use the code or data to track and distinguish between user interactions at different points in time.
Abstract:
A method for presenting a matrix code may include receiving, at a content receiver, a signal carrying identifying data relating to a remotely accessible program, generating, at a content receiver, a matrix code from the identifying data relating to the remotely accessible program, transmitting the matrix code as part of a content presentation to a presentation device for display, and receiving the remotely accessible program in response to a user capture of the matrix code. A method for remotely controlling a set top box and a method for setting a recording time on a set top box are also described. A method of preparing a program guide may include gathering program information, generating matrix codes for each program including program data, and associating the matrix codes with respective programs.
Abstract:
A method for collecting advertisement viewer information includes receiving a signal carrying a television advertisement, reading viewing data associated with the advertisement from a computer readable storage medium, compiling a matrix code including the viewing data for inclusion in the advertisement and scanning by a viewer, and transmitting the advertisement with the matrix code to a presentation device for display. A system for including advertisement viewer information in a matrix code is also described.
Abstract:
Measuring and tracking user interaction with a television receiver, such as a set top box or cable box. The television receiver may create and display a matrix code that includes temporal information, user identification information, geographic information, and/or a user selection. The matrix code may be captured by a matrix reading device and transmitted to a monitoring entity. Optionally, the matrix reading device may decode the matrix code and transmit associated data to the monitoring entity. The monitoring entity may use the code or data to track and distinguish between user interactions at different points in time.
Abstract:
A method for presenting a matrix code may include receiving, at a content receiver, a signal carrying identifying data relating to a remotely accessible program, generating, at a content receiver, a matrix code from the identifying data relating to the remotely accessible program, transmitting the matrix code as part of a content presentation to a presentation device for display, and receiving the remotely accessible program in response to a user capture of the matrix code. A method for remotely controlling a set top box and a method for setting a recording time on a set top box are also described. A method of preparing a program guide may include gathering program information, generating matrix codes for each program including program data, and associating the matrix codes with respective programs.
Abstract:
A method for collecting advertisement viewer information includes receiving a signal carrying a television advertisement, reading viewing data associated with the advertisement from a computer readable storage medium, compiling a matrix code including the viewing data for inclusion in the advertisement and scanning by a viewer, and transmitting the advertisement with the matrix code to a presentation device for display. A system for including advertisement viewer information in a matrix code is also described.