AUTOMATIC GENERATION OF SALES AND MARKETING INFORMATION
    1.
    发明申请
    AUTOMATIC GENERATION OF SALES AND MARKETING INFORMATION 审中-公开
    自动生成销售和营销信息

    公开(公告)号:WO2007053940A8

    公开(公告)日:2007-11-01

    申请号:PCT/CA2006001828

    申请日:2006-11-08

    Inventor: KRNETA MILORAD

    CPC classification number: G06Q10/04 G06Q10/06 G06Q20/201 G06Q30/02

    Abstract: Methods and systems consistent with the principles of some embodiments of the present invention provide for determining a set of variables that together have strong predictive power relative to some target variable(s); identifying a subset of variables that together describe the majority of the information in the database; statistically segmenting the database; predicting unknown values in the target variables; combining prediction and VIVa; filling gaps in databases for further analysis or database completion; predicting probabilities; and outputting information based on the processed data. The outputs may relate to optimizing price to maximize return, producing a database based on postal code, identifying a trade area for sale of goods; and/or optimizing the distribution of marketing funds across various marketing channels.

    Abstract translation: 与本发明的一些实施例的原理一致的方法和系统提供了确定一组相对于一些(多个)目标变量共同具有强预测能力的变量; 识别一起描述数据库中大部分信息的变量子集; 统计分割数据库; 预测目标变量中的未知值; 结合预测和VIVa; 填补数据库中的空白以便进一步分析或完成数据库 预测概率; 并基于处理后的数据输出信息。 产出可能涉及优化价格以最大化回报,根据邮政编码建立数据库,确定商品销售区域; 和/或优化营销资金在各种营销渠道中的分配。

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