公开(公告)号：US20150237395A1

公开(公告)日：2015-08-20

申请号：US14527481

申请日：2014-10-29

Applicant: Google Inc.

Inventor： David Barney ,  Chao Cai ,  Timothy Wright ,  William Patrick Kee

IPC: H04N21/442 ,  H04N21/258

CPC classification number: H04N21/44213 ,  H04H60/31 ,  H04H60/45 ,  H04H60/66 ,  H04N21/25883

Abstract: The present disclosure provides systems and methods for enhancing audience measurement data. Offline and online audience measurement data may be compared and correlated to improve the quality of each data and source set. Positive correlations between the offline and online data sets related to a particular event may indicate demographic traits that are likely true, such that outliers may be removed from the set or considered at a reduced weight. Negative correlations may indicate that demographic information within a source set, such as the online measurement data, may be false or suspect.

Abstract translation: 本公开提供了用于增强观众测量数据的系统和方法。 离线和在线观众测量数据可以进行比较和相关，以提高每个数据和源集的质量。 与特定事件相关的离线和在线数据集之间的正相关可以指示可能是真实的人口统计学特征，使得异常值可以从集合中移除或以减小的权重考虑。 负相关可能表明源集合中的人口统计信息（如在线测量数据）可能是假的或可疑的。

公开(公告)号：US08910195B1

公开(公告)日：2014-12-09

申请号：US14185534

申请日：2014-02-20

Applicant: Google Inc.

Inventor： David Barney ,  Chao Cai ,  Timothy Wright ,  William Patrick Kee

IPC: H04H60/32 ,  H04N21/442 ,  H04N21/258

CPC classification number: H04N21/44213 ,  H04H60/31 ,  H04H60/45 ,  H04H60/66 ,  H04N21/25883

Abstract: The present disclosure provides systems and methods for enhancing audience measurement data. Offline and online audience measurement data may be compared and correlated to improve the quality of each data and source set. Positive correlations between the offline and online data sets related to a particular event may indicate demographic traits that are likely true, such that outliers may be removed from the set or considered at a reduced weight. Negative correlations may indicate that demographic information within a source set, such as the online measurement data, may be false or suspect.

Abstract translation: 本公开提供了用于增强观众测量数据的系统和方法。 离线和在线观众测量数据可以进行比较和相关，以提高每个数据和源集的质量。 与特定事件相关的离线和在线数据集之间的正相关可以指示可能是真实的人口统计学特征，使得异常值可以从集合中移除或以减小的权重考虑。 负相关可能表明源集合中的人口统计信息（如在线测量数据）可能是假的或可疑的。

公开(公告)号：US09277278B2

公开(公告)日：2016-03-01

申请号：US14527481

申请日：2014-10-29

Applicant: Google Inc.

Inventor： David Barney ,  Chao Cai ,  Timothy Wright ,  William Patrick Kee

IPC: H04H60/32 ,  H04N21/442 ,  H04N21/258

CPC classification number: H04N21/44213 ,  H04H60/31 ,  H04H60/45 ,  H04H60/66 ,  H04N21/25883

Abstract: The present disclosure provides systems and methods for enhancing audience measurement data. Offline and online audience measurement data may be compared and correlated to improve the quality of each data and source set. Positive correlations between the offline and online data sets related to a particular event may indicate demographic traits that are likely true, such that outliers may be removed from the set or considered at a reduced weight. Negative correlations may indicate that demographic information within a source set, such as the online measurement data, may be false or suspect.

Abstract translation: 本公开提供了用于增强观众测量数据的系统和方法。 离线和在线观众测量数据可以进行比较和相关，以提高每个数据和源集的质量。 与特定事件相关的离线和在线数据集之间的正相关可以指示可能是真实的人口统计学特征，使得异常值可以从集合中移除或以减小的权重考虑。 负相关可能表明源集合中的人口统计信息（如在线测量数据）可能是假的或可疑的。