Providing second content items in association with first content items
    2.
    发明授权
    Providing second content items in association with first content items 有权
    提供与第一内容项目相关联的第二内容项目

    公开(公告)号:US09544385B1

    公开(公告)日:2017-01-10

    申请号:US14187801

    申请日:2014-02-24

    Applicant: Google Inc.

    CPC classification number: H04L47/78 H04L67/26 H04L67/42 H04W48/16

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A first call for content to be published on a resource associated with a publisher is received from a requesting device. A determination is made when the publisher has authorized additional content item calls to be automatically generated responsive to receipt of the first call. A first content item responsive to the first call is determined. A message including call parameters is generated that define publisher or serving system criteria for the additional content items. The first content item and message responsive to the first call are provided. A second call for content, in conformance with the call parameters, is received after processing the message. A second different content item that is responsive to the second call is provided for publication on the resource along with the first content item.

    Abstract translation: 方法,系统和装置包括在计算机可读存储介质上编码的计算机程序,包括用于提供内容的方法。 从请求设备接收第一次呼叫要发布在与发布者相关联的资源上的内容。 当发布商授权额外的内容项目呼叫时,决定是响应于接收到第一个呼叫而自动生成的。 确定响应于第一呼叫的第一内容项目。 生成包括呼叫参数的消息,定义发布者或附加内容项的服务系统标准。 提供响应于第一呼叫的第一内容项和消息。 在处理消息之后,接收到符合呼叫参数的内容的第二次呼叫。 响应于第二个呼叫的第二个不同的内容项被提供用于与第一内容项一起在资源上发布。

    ANONYMOUS CROSS-DEVICE LINKING USING TEMPORAL IDENTIFIERS

    公开(公告)号:US20160234203A1

    公开(公告)日:2016-08-11

    申请号:US15133509

    申请日:2016-04-20

    Applicant: Google Inc.

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. Login credentials provided by a user are received when communicating through a first user device, and a temporal identifier is created for the user and provided to the first user device. Prior to expiration of the temporary key, login credentials provided by the user on a second different user device are received. The temporal identifier is re-created for the user and provided to the second different user device. A first request is received from the first or second different user device. The temporal identifier is stored and an identifier associated with the device. A second request is received from the other device. A device identifier for the first and second different user device are linked in association with the temporal identifier. The linking is used to respond to the second request.

    System and method for selecting and serving content items based on sensor data from mobile devices
    4.
    发明授权
    System and method for selecting and serving content items based on sensor data from mobile devices 有权
    基于来自移动设备的传感器数据选择和服务内容项的系统和方法

    公开(公告)号:US09235804B1

    公开(公告)日:2016-01-12

    申请号:US13797454

    申请日:2013-03-12

    Applicant: Google Inc.

    CPC classification number: G06F17/3087 G06F17/30867

    Abstract: Sensor data having values received from several sensors of a mobile device and response data associated with the sensor data may be used in the determination or training of a predictive model. Received sensor data may be input into the predictive model, and the output of the predictive model may be used in the selection and serving of content items to the mobile device. Data to effect presentation of the selected content item may be outputted to the mobile device to effect presentation. In some instances, the predictive model may be updated using the received plurality of values. The updated predictive model may be used in the selection of a subsequent content item for the mobile device. In other implementations, historical sensor data may be used with the set of received sensor data as input for the predictive model.

    Abstract translation: 具有从移动设备的多个传感器接收的值的传感器数据和与传感器数据相关联的响应数据可用于预测模型的确定或训练。 接收的传感器数据可以被输入到预测模型中,并且预测模型的输出可以用于向移动设备选择和提供内容项目。 可以将所选择的内容项的呈现的数据输出到移动装置以进行呈现。 在一些情况下,可以使用所接收的多个值来更新预测模型。 更新的预测模型可以用于选择移动设备的后续内容项目。 在其他实施方式中,历史传感器数据可以与所接收的传感器数据集合一起用作预测模型的输入。

    System and method for selecting and serving content items based on sensor data from mobile devices

    公开(公告)号:US10075815B1

    公开(公告)日:2018-09-11

    申请号:US14977378

    申请日:2015-12-21

    Applicant: Google Inc.

    CPC classification number: H04W4/025 G06F16/9535 G06F16/9537 H04W4/021

    Abstract: Sensor data having values received from several sensors of a mobile device and response data associated with the sensor data may be used in the determination or training of a predictive model. Received sensor data may be input into the predictive model, and the output of the predictive model may be used in the selection and serving of content items to the mobile device. Data to effect presentation of the selected content item may be outputted to the mobile device to effect presentation. In some instances, the predictive model may be updated using the received plurality of values. The updated predictive model may be used in the selection of a subsequent content item for the mobile device. In other implementations, historical sensor data may be used with the set of received sensor data as input for the predictive model.

    Anonymous cross-device linking using temporal identifiers
    6.
    发明授权
    Anonymous cross-device linking using temporal identifiers 有权
    使用时间标识符的匿名跨设备链接

    公开(公告)号:US09332081B2

    公开(公告)日:2016-05-03

    申请号:US14015515

    申请日:2013-08-30

    Applicant: Google Inc.

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. Login credentials provided by a user are received when communicating through a first user device, and a temporal identifier is created for the user and provided to the first user device. Prior to expiration of the temporary key, login credentials provided by the user on a second different user device are received. The temporal identifier is re-created for the user and provided to the second different user device. A first request is received from the first or second different user device. The temporal identifier is stored and an identifier associated with the device. A second request is received from the other device. A device identifier for the first and second different user device are linked in association with the temporal identifier. The linking is used to respond to the second request.

    Abstract translation: 方法,系统和装置包括在计算机可读存储介质上编码的计算机程序,包括用于提供内容的方法。 当通过第一用户设备进行通信时,接收由用户提供的登录凭证,并为用户创建时间标识符并提供给第一用户设备。 在临时密钥到期之前,接收用户在第二不同用户设备上提供的登录凭证。 为用户重新创建时间标识符并提供给第二个不同的用户设备。 从第一或第二不同用户设备接收到第一请求。 存储时间标识符和与设备相关联的标识符。 从另一个设备接收到第二个请求。 第一和第二不同用户设备的设备标识符与时间标识符相关联。 链接用于响应第二个请求。

    ANONYMOUS CROSS-DEVICE LINKING USING TEMPORAL IDENTIFIERS
    7.
    发明申请
    ANONYMOUS CROSS-DEVICE LINKING USING TEMPORAL IDENTIFIERS 有权
    使用时间标识符的无连接的交叉设备连接

    公开(公告)号:US20150067118A1

    公开(公告)日:2015-03-05

    申请号:US14015515

    申请日:2013-08-30

    Applicant: Google Inc.

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. Login credentials provided by a user are received when communicating through a first user device, and a temporal identifier is created for the user and provided to the first user device. Prior to expiration of the temporary key, login credentials provided by the user on a second different user device are received. The temporal identifier is re-created for the user and provided to the second different user device. A first request is received from the first or second different user device. The temporal identifier is stored and an identifier associated with the device. A second request is received from the other device. A device identifier for the first and second different user device are linked in association with the temporal identifier. The linking is used to respond to the second request.

    Abstract translation: 方法,系统和装置包括在计算机可读存储介质上编码的计算机程序,包括用于提供内容的方法。 当通过第一用户设备进行通信时,接收由用户提供的登录凭证,并为用户创建时间标识符并提供给第一用户设备。 在临时密钥到期之前,接收用户在第二不同用户设备上提供的登录凭证。 为用户重新创建时间标识符并提供给第二个不同的用户设备。 从第一或第二不同用户设备接收到第一请求。 存储时间标识符和与设备相关联的标识符。 从另一个设备接收到第二个请求。 第一和第二不同用户设备的设备标识符与时间标识符相关联。 链接用于响应第二个请求。

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