Providing proof of reception of media transmission

    公开(公告)号:GB2346472B

    公开(公告)日:2003-10-01

    申请号:GB0000813

    申请日:2000-01-17

    Applicant: IBM

    Abstract: In a convenient and efficient mechanism for proving that a particular piece of media has been received by a destination from a source, proof of reception involves three steps: 1) embedding at least one media identifier at the media source directly into a piece of media 2) at the destination, combining the at least one media identifier with a destination identifier to produce at least one combined identifier, and 3) transmitting the combined identifier to one or more collection points for processing. Due to the fact that the identifier is associated not with a channel or the source, but with the piece of media whose reception needs to be proven, the inventive mechanism produces little extraneous data, as compared to an active trace of user behaviour. The mechanism is fine grained and can be attached to one or all of the beginning, middle and end of the media transmission with as much detail as is required for observation of the viewer's behaviour (e.g. including monitoring a viewer's switching of channels during commercials). The mechanism supports tracking of a media segment from its source across multiple distributors, allowing multiple evaluations, for example, by source, by distributor, by media, etc. based on whoever has added to the media identifier. The combined identifier can also easily be associated with a time of reception. Broadly applicable to all kinds of media, the mechanism is extensible in conjunction with other technology to avoid tampering, and reveal proof of viewing.

    Providing proof of reception of media transmission

    公开(公告)号:GB2346472A

    公开(公告)日:2000-08-09

    申请号:GB0000813

    申请日:2000-01-17

    Applicant: IBM

    Abstract: In a convenient and efficient mechanism for proving that a particular piece of media has been received by a destination from a source, proof of reception involves three steps: 1) embedding at least one media identifier at the media source directly into a piece of media 2) at the destination, combining the at least one media identifier with a destination identifier to produce at least one combined identifier, and 3) transmitting the combined identifier to one or more collection points for processing. Due to the fact that the identifier is associated not with a channel or the source, but with the piece of media whose reception needs to be proven, the inventive mechanism produces little extraneous data, as compared to an active trace of user behaviour. The mechanism is fine grained and can be attached to one or all of the beginning, middle and end of the media transmission with as much detail as is required for observation of the viewer's behaviour (e.g. including monitoring a viewer's switching of channels during commercials). The mechanism supports tracking of a media segment from its source across multiple distributors, allowing multiple evaluations, for example, by source, by distributor, by media, etc. based on whoever has added to the media identifier. The combined identifier can also easily be associated with a time of reception. Broadly applicable to all kinds of media, the mechanism is extensible in conjunction with other technology to avoid tampering, and reveal proof of viewing.

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