A METHOD OF RETAINING CUSTOMERS OF INTERNET SITES USING INCENTIVES

    公开(公告)号:CA2346614A1

    公开(公告)日:2001-12-20

    申请号:CA2346614

    申请日:2001-05-07

    Applicant: IBM

    Abstract: A method, an apparatus, and a computer program product are disclosed for providing an incentive to a user to provide user information via a network to a website i n an electronic commerce environment. In the method, a valuable incentive is offered to the user via the network in exchange for commercially valuable information about the user. A response is then received from the user to the offer. If the response of the user is an acceptance of the offer, the valuable incentive is provided to the user either unconditionally or conditionally, dependent upon whether the acceptance is unconditional or conditional, respectively.

    Retaining customers of internet sites using incentives

    公开(公告)号:GB2368686A

    公开(公告)日:2002-05-08

    申请号:GB0113678

    申请日:2001-06-06

    Applicant: IBM

    Abstract: A method is disclosed for providing an incentive to a user to provide user information via a network to a website in an electronic commerce environment. In the method, an incentive is offered to the user via the network in exchange for commercially valuable information about the user. A response is then received from the user to the offer. If the response of the user is an acceptance of the offer, the incentive is provided to the user either unconditionally or conditionally, dependent upon whether the acceptance is unconditional or conditional, respectively.

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