公开(公告)号：SG96569A1

公开(公告)日：2003-06-16

申请号：SG200005421

申请日：2000-09-21

Applicant: IBM

Inventor： RONALD W BASSETT ,  BRUCE A BEADLE ,  MICHAEL WAYNE BROWN ,  LEON P DOUD ,  MICHAEL A PAOLINI

IPC: G06F17/30 ,  G06Q30/00 ,  H04N7/16 ,  H04N7/14

Abstract: A method and apparatus in a data processing system for targeting advertising to a multimedia system. Responsive to receiving user input from the multimedia system, video streams and audio streams are selected from a set of video streams and a set of audio streams for an event, wherein the selected video streams and selected audio streams are formed. An advertisement is selected from a set of advertisements based on the selected video streams and the selected audio streams to form a selected advertisement. The selected advertisement is sent to the multimedia system.

公开(公告)号：SG105466A1

公开(公告)日：2004-08-27

申请号：SG200005428

申请日：2000-09-22

Applicant: IBM

Inventor： RONALD W BASSETT ,  BRUCE A BEADLE ,  MICHAEL WAYNE BROWN ,  LEON P DOUD ,  MICHAEL A PAOLINI

IPC: G06F13/00 ,  G06Q30/02 ,  H04N7/16 ,  G06F17/30 ,  H04N7/173 ,  H04N21/454 ,  H04N21/458 ,  G06F15/163

Abstract: A method and apparatus for providing a tailored content stream to respective clients from a server. A client profile is generated for each of the respective clients. From a plurality of related streams, streams are selected to send to each respective client based on the respective client profile. Each respective client is sent only the respective selected streams for the client.