Abstract:
Measuring audience size for a digital sign comprises generating a plurality of paths, one for each face detected in a first sequence of video frames captured by a camera proximate the digital sign, and generating a zone in the sequence of video frames through which passes a threshold number of the paths. Motion and direction of motion within the zone is then measured in a second sequence of video frames to calculate the audience size that passes through the zone in the second sequence of video frames.
Abstract:
Described herein is an electronic digital display screen having a content scheduler operable via a cloud based Content Management System (CMS) including related systems, methods, and apparatuses for implementing the same. In accordance with a particular embodiment there is an electronic digital display screen having a scheduler to receive advertiser preferences and a default playlist from a content management system, in which the scheduler is to display multimedia content during a plurality of time slots according to the default playlist when viewership information is not available. The electronic digital display screen further includes sensors to capture video analytic data for analysis by analyzing pixels of the video analytic data captured to detect a number of viewers and to determine demographic characteristics for viewers detected; and further wherein the scheduler is to select and display multimedia content via the electronic digital display screen in at least one of the plurality of time slots different than the default play list based on the number of viewers detected and the demographics characteristics for the number of viewers detected according to the one or more advertiser preferences when the viewers are detected at the electronic digital display screen.