公开(公告)号：WO2010017315A3

公开(公告)日：2010-04-22

申请号：PCT/US2009052883

申请日：2009-08-05

Applicant: INVIDI TECHNOLOGIES CORP ,  SHEEHAN PATRICK ,  CRISTOFALO MICHAEL ,  ANDERSON BRUCE ,  WILSON DANIEL

Inventor： SHEEHAN PATRICK ,  CRISTOFALO MICHAEL ,  ANDERSON BRUCE ,  WILSON DANIEL

IPC: G06Q30/00 ,  H04N5/445 ,  H04N7/08

CPC classification number: H04N21/812 ,  G11B27/10 ,  H04H20/103 ,  H04H60/06 ,  H04N7/088 ,  H04N21/23424 ,  H04N21/2347 ,  H04N21/242 ,  H04N21/2541 ,  H04N21/25883 ,  H04N21/25891 ,  H04N21/262 ,  H04N21/2668 ,  H04N21/4302 ,  H04N21/4532 ,  H04N21/8456

Abstract: Systems and methods are disclosed that allow for providing targeted asset/advertisements for broadcast-wide programming feeds. The systems and methods allow network platforms to select among asset options provided with a content stream and/or replace assets in the content stream. In one arrangement, after selecting an asset, the asset is inserted into the content stream and the content stream is disseminated to subsequent network platforms (e.g., local platforms). At this time, the local platforms may insert local assets into the content stream in predetermined local asset insertion spots.

Abstract translation: 公开了允许为广播范围节目源提供目标资产/广告的系统和方法。 该系统和方法允许网络平台在提供有内容流的资产选项中进行选择和/或替换内容流中的资产。 在一种安排中，在选择资产之后，资产被插入到内容流中，并且内容流被传播到后续的网络平台（例如本地平台）。 此时，本地平台可以将本地资产插入到预定的本地资产插入点中的内容流中。

公开(公告)号：EP2118833A4

公开(公告)日：2011-12-14

申请号：EP08728860

申请日：2008-02-01

Applicant: INVIDI TECHNOLOGIES CORP

Inventor： CRISTOFALO MICHAEL ,  ANDERSON BRUCE J ,  WILSON DANIEL C

IPC: G06Q30/00

CPC classification number: G06Q30/02

Abstract: A system and associated methodology are disclosed for targeting tags in a broadcast network. The tags may be associated with an ad or programming. In one implementation, the tags to be delivered at a user equipment device are selected at the user equipment device, for example, based on location or other user classification parameters. In this manner, different user equipment devices that are on the same bandwidth segment in the same network subdivision can receive different tags.