THIRD PARTY DATA MATCHING FOR TARGETED ADVERTISING
    1.
    发明申请
    THIRD PARTY DATA MATCHING FOR TARGETED ADVERTISING 审中-公开
    针对目标广告的第三方数据匹配

    公开(公告)号:WO2010017379A3

    公开(公告)日:2010-04-22

    申请号:PCT/US2009052989

    申请日:2009-08-06

    Abstract: A broadcast targeting system is provided where third party database information is utilized in conjunction with broadcast network client information to identify households within the broadcast network including one or more desired recipients of targeted assets. In instances where a user equipment device of the targeted household includes multiple users (i.e., a multiple-user device), use of third party data in conjunction with an indication of which household member is currently using the multiple user device (e.g., set top box, etc.) allows for more effectively delivering assets targeted to a specific member(s) of the household

    Abstract translation: 提供一种广播目标系统,其中第三方数据库信息与广播网络客户端信息一起使用以识别广播网络内的家庭,包括一个或多个期望的目标资产接收者。 在目标家庭的用户设备包括多个用户(即,多用户设备)的情况下,结合使用第三方数据结合哪个家庭成员当前正在使用多用户设备的指示(例如,机顶盒 盒子等)允许更有效地提供针对家庭的特定成员的资产

    SYSTEM AND METHOD FOR AUCTIONING AVAILS
    2.
    发明申请
    SYSTEM AND METHOD FOR AUCTIONING AVAILS 审中-公开
    用于拍摄AVAILS的系统和方法

    公开(公告)号:WO2007146960A3

    公开(公告)日:2008-04-03

    申请号:PCT/US2007071043

    申请日:2007-06-12

    Abstract: A system and method is provided for use in connection with auctioning delivery spots (e.g., ad spots) or commercial impressions in a broadcast network. The system provides (1702) information regarding asset delivery spots and receives (1704) bids from asset providers. A winning bidder is determined (1706), and a corresponding asset is delivered (1708) via the network.

    Abstract translation: 提供了一种与在广播网络中拍卖交付点(例如,广告点)或商业印象一起使用的系统和方法。 该系统提供(1702)关于资产交付点的信息,并从资产提供者那里收到(1704)投标。 确定中标者(1706),并通过网络交付相应的资产(1708)。

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