公开(公告)号：WO2010058896A3

公开(公告)日：2013-02-28

申请号：PCT/KR2009004792

申请日：2009-08-27

Applicant: KOREA ELECTRONICS TELECOMM ,  MOON BYONG-KWON ,  LEE SANG-HYEUN ,  LEE BYUNG-TAK ,  KOH JAI-SANG ,  YOON SIM-KWON

Inventor： MOON BYONG-KWON ,  LEE SANG-HYEUN ,  LEE BYUNG-TAK ,  KOH JAI-SANG ,  YOON SIM-KWON

IPC: H04N7/173

CPC classification number: H04N21/812 ,  G06Q30/02 ,  H04N21/2547 ,  H04N21/25891 ,  H04N21/6581

Abstract: An IP-based two-way advertising system is provided. In particular, an IP-based advertising service server system and a digital television broadcast receiving system which interacts with the IP-based advertising service server system are provided. An advertisement in which a selection criterion value set by an advertiser for advertisement output is identical to a subscriber side selection criterion value is selected and transmitted to a subscriber terminal. Advertisement associated information transmitted to the subscriber terminal includes information for accessing a primary advertisement (172) for intuitively expressing minimal information about a product and information for accessing a secondary advertisement (173) for expressing detail information. The primary advertisement (172) and the secondary advertisement (173) are output according to selection of a subscriber. Therefore, an advertising service can be provided regardless of different broadcasting middleware standards which depend on the broadcasting system, such as IPTV broadcasting, satellite broadcasting and digital cable broadcasting. Also, since an advertiser (1 10) can register an advertisement by himself/herself without help of an advertising agency which produces an advertisement and includes the produced advertisement in a broadcast program, the self-employed can place an advertisement on television at a low cost.

Abstract translation: 提供基于IP的双向广告系统。 特别地，提供了与基于IP的广告服务系统交互的基于IP的广告服务系统和数字电视广播接收系统。 由广告主设定的用于广告输出的选择标准值与用户侧选择标准值相同的广告被选择并发送给用户终端。 发送到用户终端的广告关联信息包括用于访问用于直观地表达关于产品的最小信息的主要广告（172）的信息和用于访问用于表达详细信息的辅助广告（173）的信息。 主要广告（172）和次要广告（173）根据用户的选择被输出。 因此，无论依赖广播系统如IPTV广播，卫星广播和数字有线广播的不同的广播中间件标准，都可以提供广告服务。 此外，由于广告商（110）可以在没有广告机构的帮助的情况下自己注册广告，并且在广播节目中包括制作的广告，所以个体经营者可以在电视机上放置广告 成本。

公开(公告)号：EP2188995A4

公开(公告)日：2012-08-08

申请号：EP08741546

申请日：2008-04-24

Applicant: KOREA ELECTRONICS TELECOMM

Inventor： LEE BYUNG-TAK ,  LEE SANG-HYEUN ,  OH SEUNG-HUN ,  SHIM JAE-CHAN ,  SONG HO-YOUNG ,  KIM BONG-TAE

IPC: H04N7/173

CPC classification number: H04N7/17318 ,  H04N21/2625 ,  H04N21/26275 ,  H04N21/26616 ,  H04N21/4384 ,  H04N21/6405 ,  H04N21/64322