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    SOCIAL NETWORK BASED CONTEXTUAL RANKING
    1.
    发明申请
    SOCIAL NETWORK BASED CONTEXTUAL RANKING 审中-公开
    基于社会网络的上下文排名

    公开(公告)号：WO2012109487A2

    公开(公告)日：2012-08-16

    申请号：PCT/US2012024550

    申请日：2012-02-09

    Applicant: MICROSOFT CORP

    Inventor： NEYSTADT EUGENE JOHN ,  KARIDI RON ,  WEISFELD YITZHAK TZAHI ,  VARSHAVSKY ROY ,  ORON AVIGAD ,  RADINSKY KIRA

    IPC: G06Q50/30

    CPC classification number: G06F17/30867 ,  G06Q30/0282 ,  G06Q50/01

    Abstract: A ranked set of users may be calculated from an expertise categorization for each user and a person's trust in the users for specific categories. The ranked set of users may be used for presenting search results, recommendations, social marketing, or other uses. A person's reputation may be determined through various online activities. A person's trust in another person may be related to their proximity and activity in one or more social networks.

    Abstract translation: 可以根据每个用户的专业知识分类以及个人对特定类别的用户的信任来计算一组排名的用户。 用户排名可能用于呈现搜索结果，建议，社交营销或其他用途。 一个人的声誉可以通过各种在线活动来确定。 一个人对另一个人的信任可能与一个或多个社交网络中的邻近度和活动有关。

    USER INTERFACES FOR PERSONALIZED RECOMMENDATIONS
    2.
    发明申请
    USER INTERFACES FOR PERSONALIZED RECOMMENDATIONS 审中-公开
    用户界面用于个性化推荐

    公开(公告)号：WO2012109488A3

    公开(公告)日：2012-11-08

    申请号：PCT/US2012024552

    申请日：2012-02-09

    Applicant: MICROSOFT CORP

    Inventor： NEYSTADT EUGENE JOHN ,  ORON AVIGAD ,  KARIDI RON ,  VARSHAVSKY ROY ,  DAR ZIV RON

    IPC: G06Q50/30 ,  G06F3/048

    CPC classification number: G06Q30/0282 ,  G06F17/30035 ,  G06Q10/00 ,  G06Q30/02 ,  G06Q50/01

    Abstract: A ranked set of users may be calculated from an expertise categorization for each user and a person's trust in the users for specific categories. The ranked set of users may be used for presenting search results, recommendations, social marketing, or other uses. A person's expertise may be determined through various online activities. A person's trust in another person may be related to their proximity and activity in one or more social networks.

    Abstract translation: 排序的一组用户可以根据每个用户的专业知识分类和用户对特定类别的用户信任度来计算。 排名的用户组可以用于呈现搜索结果，推荐，社交营销或其他用途。 一个人的专业知识可以通过各种在线活动来确定。 一个人对另一个人的信任可能与他们在一个或多个社交网络中的接近度和活动有关。

    METRICA DE CAMPAÑA DE MEDIOS SOCIALES.
    3.
    发明专利
    METRICA DE CAMPAÑA DE MEDIOS SOCIALES. 未知

    公开(公告)号：MX2014003360A

    公开(公告)日：2014-07-10

    申请号：MX2014003360

    申请日：2012-08-22

    Applicant: MICROSOFT CORP

    Inventor： NAVEH EYAL ,  VARSHAVSKY ROY ,  KARIDI RON ,  DIAMANT ADI ,  NEYSTADT EUGENE JOHN

    IPC: G06Q50/30 ,  G06Q50/02

    Abstract: Un sistema de mercadeo social puede medir el desempeño de campañas de mercadeo utilizando las velocidades de clic efectivas que incluyen impresiones que son debido a propagación de artículos a través de redes sociales. Un sistema de mercadeo social puede rastrear una efectividad inicial al empezar una campaña, así como rastrear la propagación de la información de campaña a través de múltiples redes sociales. La efectividad de la campaña puede medirse utilizando las velocidades de clic efectivas para varias audiencias objetivo. El sistema de red social puede crear enlaces a materiales de publicidad y con ello rastrear interacciones cuando los usuarios dan clic a través de los enlaces para interactuar con los materiales. La efectividad de la campaña de medios sociales puede basarse en parte al medir el número real o estimado de impresiones a través de redes de medios sociales.

    ZOOMABLE ADVERTISEMENTS WITH TARGETED CONTENT
    4.
    发明申请
    ZOOMABLE ADVERTISEMENTS WITH TARGETED CONTENT 审中-公开
    具有目标内容的可扩展广告

    公开(公告)号：WO2009089166A3

    公开(公告)日：2009-09-11

    申请号：PCT/US2009030128

    申请日：2009-01-05

    Applicant: MICROSOFT CORP

    Inventor： BREWER BRETT ,  KARIDI RON

    IPC: G06Q30/00 ,  G06F17/00

    CPC classification number: G06Q30/02 ,  G06Q30/0256

    Abstract: Advertisements may be displayed on electronic devices within a variety of contexts, such as websites and applications, but the amount of information that may be conveyed by small advertisements in a portion of the screen may be limited. One technique for displaying information in a limited space involves a zoomable advertisement, wherein the advertisement displayed in a first zoom state is supplemented with additional information upon transitioning to a second zoom state (e.g., zooming in to visualize small content, and zooming out to visualize content that was out of bounds in the first zoom state.) Moreover, the content visible at the second zoom state may present advertising content targeted with respect to the user and based on one or more user criteria. The system may notify an advertisement tracking server of various events, e.g., upon rendering the targeted content on behalf of the user.

    Abstract translation: 广告可以在诸如网站和应用的各种上下文中的电子设备上显示，但是可能限制在屏幕的一部分中可能由小广告传达的信息量。 用于在有限空间中显示信息的一种技术涉及可缩放广告，其中以第一缩放状态显示的广告在转换到第二缩放状态时被补充附加信息（例如，放大以可视化小内容，并且缩小以可视化 在第一缩放状态下超出界限的内容。）此外，在第二缩放状态下可见的内容可以呈现针对用户的广告内容，并且基于一个或多个用户标准。 系统可以例如在代表用户呈现目标内容时向广告跟踪服务器通知各种事件。

    SOCIAL MEDIA CAMPAIGN METRICS
    5.
    发明专利
    SOCIAL MEDIA CAMPAIGN METRICS 未知

    公开(公告)号：CA2849075A1

    公开(公告)日：2013-03-28

    申请号：CA2849075

    申请日：2012-08-22

    Applicant: MICROSOFT CORP

    Inventor： NAVEH EYAL ,  VARSHAVSKY ROY ,  KARIDI RON ,  DIAMANT ADI ,  NEYSTADT EUGENE JOHN

    IPC: G06Q50/30 ,  G06Q50/02

    Abstract: A social marketing system may measure the performance of marketing campaigns using the effective click through rates that include impressions that are due to propagation of items through social networks. A social marketing system may track an initial effectiveness in starting a campaign, as well as track the propagation of the campaign information through multiple social networks. The effectiveness of the campaign may be measured using the effective click through rates for various target audiences. The social marketing system may create links to advertising materials and thereby track interactions when users click through the links to interact with the materials. The effectiveness of the social media campaign may be based in part by measuring the actual or estimated number of impressions through social media networks.

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