公开(公告)号：JP2012089171A

公开(公告)日：2012-05-10

申请号：JP2012023374

申请日：2012-02-06

Applicant: Microsoft Corp ,  マイクロソフト コーポレーション

Inventor： SHUZHEN NONG ,  LI YIN ,  NAJM TAREK ,  LI LI ,  TSUEN CHEN ,  ZENG HUA-JUN ,  ZHANG BENYU ,  LI YIN ,  DEAN CARIGNAN ,  XU YING-QING

IPC: G06Q30/02

CPC classification number: G06Q30/02

Abstract: PROBLEM TO BE SOLVED: To generate image-containing advertisements.SOLUTION: According to embodiments of the invention, an advertisement-generation system generates image-containing advertisements. The advertisement-generation system includes: at least one feature-selection guideline that specifies at least one recommended feature for image-containing advertisements based on advertiser inputs that specify at least one of advertisement-target-audience information, cost information, and advertiser-industry information; an image-clip library from which images are selected for inclusion in the image-containing advertisements; and at least one advertisement template that is based on the at least one feature-selection guideline. The system automatically generates image-containing advertisements that contain one or more suggested colors that are automatically suggested based on one or more colors present on a web page that will host the image-containing advertisement.

Abstract translation: 要解决的问题：生成包含图像的广告。 解决方案：根据本发明的实施例，广告生成系统生成包含图像的广告。 广告生成系统包括：至少一个特征选择指南，其基于广告商输入指定至少一个推荐的用于图像的广告的特征，其指定广告目标受众信息，成本信息和广告商行业中的至少一个 信息; 选择图像以包含在包含图像的广告中的图像剪辑库; 以及至少一个基于所述至少一个特征选择指南的广告模板。 该系统自动生成包含一个或多个建议颜色的图像包含广告，该颜色基于将承载含图像的广告的网页上存在的一种或多种颜色自动建议。 版权所有（C）2012，JPO＆INPIT

公开(公告)号：JP2005302041A

公开(公告)日：2005-10-27

申请号：JP2005118049

申请日：2005-04-15

Applicant: Microsoft Corp ,  マイクロソフト コーポレーション

Inventor： ZHANG BENYU ,  ZENG HUA-JUN ,  LI LI ,  NAJM TAREK ,  MA WEI-YING ,  LI YING ,  CHEN ZHENG

IPC: G06F19/00 ,  G06F17/30

CPC classification number: G06F17/30687 ,  G06F17/30663 ,  Y10S707/99933 ,  Y10S707/99934 ,  Y10S707/99935

Abstract: PROBLEM TO BE SOLVED: To provide systems and methods for verifying relevance between terms and Web site contents. SOLUTION: In one aspect, site contents from a bid URL are retrieved. Expanded term(s) semantically and/or contextually related to bid term(s) are calculated. Content similarity and expanded similarity measurements are calculated from respective combinations of the bid term(s), the site contents, and the expanded terms. Category similarity measurements between the expanded terms and the site contents are determined in view of a trained similarity classifier. The trained similarity classifier having been trained from mined web site content associated with directory data. A confidence value providing an objective measure of relevance between the bid term(s) and the site contents is determined from the content, expanded, and category similarity measurements evaluating the multiple similarity scores in view of a trained relevance classifier model. COPYRIGHT: (C)2006,JPO&NCIPI

Abstract translation: 要解决的问题：提供用于验证术语和网站内容之间的相关性的系统和方法。

解决方案：在一方面，检索出价网址中的网站内容。 计算语法上和/或与投标期相关的扩展术语。 内容相似性和扩展的相似度测量是根据投标条件，站点内容和扩展条款的各自组合计算的。 考虑到经过训练的相似性分类器，确定扩展术语和站点内容之间的类别相似度测量。 经过训练的相似性分类器已经从与目录数据相关联的挖掘的网站内容训练。 考虑到训练有素的相关性分类器模型，从评估多重相似度分数的内容，扩展和类别相似度测度中确定提供投标项和站点内容之间的相关性的客观量度的置信度值。 版权所有（C）2006，JPO＆NCIPI

公开(公告)号：JP2005302043A

公开(公告)日：2005-10-27

申请号：JP2005118052

申请日：2005-04-15

Applicant: Microsoft Corp ,  マイクロソフト コーポレーション

Inventor： ZHANG BENYU ,  ZENG HUA-JUN ,  LI LI ,  NAJM TAREK ,  MA WEI-YING ,  LI YING ,  CHEN ZHENG

IPC: G06F17/30

CPC classification number: G06F17/30864 ,  Y10S707/99945

Abstract: PROBLEM TO BE SOLVED: To provide systems and methods for related term suggestion. SOLUTION: In one aspect, relationships among respective ones of two or more multi-type data objects are identified. The respective ones of the multi-type data objects include at least one object of a first type and at least one object of a second type that is different from the first type. The multi-type data objects are iteratively clustered in view of respective ones of the relationships to generate reinforced clusters. COPYRIGHT: (C)2006,JPO&NCIPI

Abstract translation: 要解决的问题：提供相关术语建议的系统和方法。 解决方案：在一个方面，识别两个或多个多类型数据对象中的各个之间的关系。 多个类型数据对象中的相应的一个包括第一类型的至少一个对象和与第一类型不同的第二类型的至少一个对象。 根据相应的关系，多重数据对象被迭代地聚集以产生增强的聚类。 版权所有（C）2006，JPO＆NCIPI

公开(公告)号：JP2005302042A

公开(公告)日：2005-10-27

申请号：JP2005118051

申请日：2005-04-15

Applicant: Microsoft Corp ,  マイクロソフト コーポレーション

Inventor： ZHANG BENYU ,  ZENG HUA-JUN ,  LI LI ,  NAJM TAREK ,  MA WEI-YING ,  LI YING ,  CHEN ZHENG

IPC: G06F17/30

CPC classification number: G06F17/30864 ,  G06F17/3064 ,  Y10S707/99933 ,  Y10S707/99934 ,  Y10S707/99935 ,  Y10S707/99936 ,  Y10S707/99937

Abstract: PROBLEM TO BE SOLVED: To provide systems and methods for related term suggestion. SOLUTION: In one aspect, term clusters are generated as a function of calculated similarity of term vectors. Each term vector having been generated from search results associated with a set of high frequency of occurrence (FOO) historical queries previously submitted to a search engine. Responsive to receiving a term/phrase from an entity, the term/phrase is evaluated in view of terms/phrases in the term clusters to identify one or more related term suggestions. COPYRIGHT: (C)2006,JPO&NCIPI

Abstract translation: 要解决的问题：提供相关术语建议的系统和方法。 解决方案：在一个方面，产生术语簇作为计算的项向量相似度的函数。 从与先前提交给搜索引擎的一组高频率（FOO）历史查询相关联的搜索结果生成每个词向量。 响应于从实体接收术语/短语，根据术语集合中的术语/短语来评估术语/短语以识别一个或多个相关术语建议。 版权所有（C）2006，JPO＆NCIPI

公开(公告)号：JP2004259286A

公开(公告)日：2004-09-16

申请号：JP2004055386

申请日：2004-02-27

Applicant: Microsoft Corp ,  マイクロソフト コーポレイションMicrosoft Corporation

Inventor： BURDICK BRIAN ,  NAJM TAREK

IPC: G06F12/00 ,  G06F3/048 ,  G06F17/30 ,  G06F3/00

CPC classification number: G06F17/30994 ,  G06F3/0482

Abstract: PROBLEM TO BE SOLVED: To display data on a user interface so as to optimize navigation and display area consumption by a user. SOLUTION: Data are related to a plurality of nodes organized according to a hierarchy having a plurality of levels. Each node has an identifier corresponding to it. This application includes a method for arranging the identifiers of the respective nodes to display one or more levels in visual representation of the hierarchy in one of a plurality of directions for a relatively high level. The application includes a method for dynamically expanding or pivoting the level in a certain display direction in the visual representation of the hierarchy in response to user input. COPYRIGHT: (C)2004,JPO&NCIPI

Abstract translation: 要解决的问题：在用户界面上显示数据，以便优化用户的导航和显示区域消耗。 解决方案：数据与根据具有多个级别的层级组织的多个节点相关。 每个节点都有一个对应的标识符。 该应用程序包括一种用于布置各个节点的标识符以在多个方向中的一个方向上以较高级别显示层级的视觉表示中的一个或多个级别的方法。 应用程序包括一种方法，用于响应于用户输入在层次结构的可视表示中在特定显示方向上动态地扩展或旋转级别。 版权所有（C）2004，JPO＆NCIPI

公开(公告)号：WO2011097057A3

公开(公告)日：2011-10-06

申请号：PCT/US2011021210

申请日：2011-01-13

Applicant: MICROSOFT CORP

Inventor： SRIKANTH MUNIRATHNAM ,  VADDADI PHANI ,  NAJM TAREK

IPC: G06F17/30

CPC classification number: G06F17/3066 ,  G06F17/30731 ,  G06F17/30864

Abstract: Systems, methods, and computer-storage media for generating contextual queries are provided. The system includes a search engine to receive user queries and contexts, a query understanding component to generate a semantic representation of the query, and a data source command generator to transform the semantic representation into commands for multiple data sources. The data source command generator is connected to the query understanding component. The data source command generator selects data source commands based on lexical information associated with each data source.

Abstract translation: 提供了用于生成上下文查询的系统，方法和计算机存储介质。 该系统包括用于接收用户查询和上下文的搜索引擎，用于生成查询的语义表示的查询理解组件和用于将语义表示转换为用于多个数据源的命令的数据源命令生成器。 数据源命令生成器连接到查询理解组件。 数据源命令生成器基于与每个数据源关联的词汇信息来选择数据源命令。

公开(公告)号：WO2008130338A3

公开(公告)日：2009-05-07

申请号：PCT/US2007004054

申请日：2007-02-15

Applicant: MICROSOFT CORP

Inventor： NONG SHUZHEN ,  LI YING ,  NAJM TAREK ,  LI LI ,  CHEN ZHENG ,  ZENG HUA-JUN ,  ZHANG BENYU ,  LI YIN ,  CARIGNAN DEAN ,  XU YING-QING

IPC: G06Q30/02

CPC classification number: G06Q30/02

Abstract: According to embodiments of the invention, an advertisement-generation system generates image-containing advertisements. The advertisement-generation system includes: at least one feature-selection guideline that specifies at least one recommended feature for image- containing advertisements based on advertiser inputs that specify at least one of advertisement-target-audience information, cost information, and advertiser-industry information; an image-clip library from which images are selected for inclusion in the image-containing advertisements; and at least one advertisement template that is based on the at least one feature-selection guideline; wherein the system automatically generates image-containing advertisements that contain one or more suggested colors that are automatically suggested based on one or more colors present on a web page that will host the image-containing advertisement.

Abstract translation: 根据本发明的实施例，广告生成系统生成包含图像的广告。 广告生成系统包括：至少一个特征选择指南，其基于广告商输入指定至少一个推荐的用于图像的广告的特征，所述广告主输入指定广告目标受众信息，成本信息和广告业者行业中的至少一个 信息; 选择图像以包含在包含图像的广告中的图像剪辑库; 以及至少一个基于所述至少一个特征选择指南的广告模板; 其中所述系统自动生成包含一个或多个建议的颜色的图像包含广告，所述一个或多个建议的颜色是基于存在于将承载所述含图像的广告的网页上的一种或多种颜色自动建议的。

公开(公告)号：WO2011130019A3

公开(公告)日：2012-02-23

申请号：PCT/US2011030832

申请日：2011-03-31

Applicant: MICROSOFT CORP

Inventor： VADLAMANI VISWANATH ,  SRIVASTAVA ABHINAI ,  NAJM TAREK ,  SURENDRAN ARUNGUNRAM CHANDRASEKARAN ,  PRASAD RAJEEV ,  ALI MAHBUBUL ALAM

IPC: G06Q30/00 ,  G06F17/30

CPC classification number: G06F17/30699 ,  G06F17/30867 ,  G06Q30/02 ,  G06Q30/0243 ,  G06Q30/0256

Abstract: Advertisements are selected for presentation on a search results page based on the presence or absence of user activity within the search results page. When a search results page is provided to an end user, the search results page is tracked for user activity. If user activity is detected, a user context is identified and new advertisements are selected for presentation on the search results page based on the user context. In some embodiments, the search results page provides search results in clusters, and the user context corresponds with a search result cluster selected by an end user. In some embodiments, dominant concepts in the user context are identified and used to select advertisements. Alternatively, if user activity is not detected within a predetermined period of time, new advertisements are selected based on the absence of user activity within the search results page.

Abstract translation: 根据搜索结果页面中用户活动的存在或不存在，选择广告在搜索结果页面上进行演示。 当向最终用户提供搜索结果页面时，跟踪用户活动的搜索结果页面。 如果检测到用户活动，则识别用户上下文，并且基于用户上下文在搜索结果页面上选择新的广告来呈现。 在一些实施例中，搜索结果页面提供集群中的搜索结果，并且用户上下文对应于由最终用户选择的搜索结果集群。 在一些实施例中，用户上下文中的主要概念被识别并用于选择广告。 或者，如果在预定时间段内没有检测到用户活动，则基于搜索结果页面内没有用户活动来选择新的广告。

公开(公告)号：WO2011097066A3

公开(公告)日：2011-11-24

申请号：PCT/US2011021596

申请日：2011-01-19

Applicant: MICROSOFT CORP

Inventor： VADLAMANI VISWANATH ,  SRIVASTAVA ABHINAI ,  NAJM TAREK ,  SURENDRAN ARUNGUNRAM CHANDRASEKARAN

IPC: G06F17/30

CPC classification number: G06F17/30696 ,  G06F17/30707

Abstract: A table of contents is generated for search results in response to a search query by identifying semantic concepts as topics for inclusion within the table of contents. When a search query is received, a search is performed to identify search results. The search results are compared to an ontology of topics to identify relevant topics. Additionally, search results are compared to an ontology of partial topics to identify relevant partial topics, which are named. Independent key-phrases are further generated from search results and identified as key-phrase topics. The identified topics, named partial topics, and key-phrase topics are ranked, and topics are selected for inclusion within a table of contents. A search results page is returned in response to the search query that includes search results and the generated table of contents.

Abstract translation: 通过将语义概念识别为包含在目录内的主题来响应于搜索查询而生成针对搜索结果的目录。 当接收到搜索查询时，执行搜索以识别搜索结果。 将搜索结果与主题本体进行比较，以确定相关主题。 此外，将搜索结果与部分主题的本体进行比较，以识别相关的部分主题，这些主题被命名。 从搜索结果进一步生成独立的关键词，并将其标识为关键短语主题。 被标识的主题，部分主题和关键词主题被排序，并且选择主题以包含在目录内。 响应于包括搜索结果和生成的目录的搜索查询返回搜索结果页面。

公开(公告)号：WO2011097067A3

公开(公告)日：2011-11-24

申请号：PCT/US2011021597

申请日：2011-01-19

Applicant: MICROSOFT CORP

Inventor： VADLAMANI VISWANATH ,  SRIVASTAVA ABHINAI ,  NAJM TAREK ,  SRIKANTH MUNIRATHNAM ,  VADDADI PHANI ,  SURENDRAN ARUNGUNRAM CHANDRASEKARAN ,  PRASAD RAJEEV

IPC: G06Q30/00

CPC classification number: G06F17/30864 ,  G06Q30/02 ,  G06Q30/0251

Abstract: Advertisements are selected for presentation on search result pages and web pages based on phrases generated from lateral concepts and topics identified for the search result pages and web pages. A search query or an indication of a web page is received for which advertisements are to be provided. Lateral concepts and topics are identified based on the search query or content of the web page. The lateral concepts and topics are used as phrases for selecting advertisements from an advertisement inventory. Selected advertisements are provided for presentation on a search results page in response to a search query or on a web page initially identified.

Abstract translation: 根据从搜索结果页和网页标识的横向概念和主题生成的短语，选择广告以在搜索结果页面和网页上呈现。 接收到要向其提供广告的搜索查询或网页的指示。 基于搜索查询或网页内容识别横向概念和主题。 横向概念和主题被用作从广告库中选择广告的短语。 选择的广告被提供用于在搜索结果页面上响应于搜索查询或最初识别的网页上呈现。