CUSTOMIZING TEXT MESSAGES IN MODIFIABLE VIDEOS OF MULTIMEDIA MESSAGING APPLICATION

    公开(公告)号:WO2021236287A1

    公开(公告)日:2021-11-25

    申请号:PCT/US2021/028559

    申请日:2021-04-22

    Applicant: SNAP INC.

    Abstract: A system for customizing text messages in modifiable videos of a multimedia messaging application (MMA) is provided. In one example embodiment, the system includes a processor and a memory storing processor-executable codes, wherein the processor is configured to analyze recent messages of a user in the MMA to determine a context of the recent messages; determine, based on the context, a customized text message; select, based on the context, a list of relevant modifiable videos from a database configured to store modifiable videos, the modifiable videos being associated with preset text messages; replace the preset text messages in the relevant modifiable videos with the customized message; and render the list of relevant modifiable videos for viewing and selecting by the user, the rendering including displaying the customized text message in the relevant modifiable videos.

    SYSTEMS AND METHODS FOR SEARCHING AND RANKING PERSONALIZED VIDEOS

    公开(公告)号:WO2020150694A1

    公开(公告)日:2020-07-23

    申请号:PCT/US2020/014227

    申请日:2020-01-18

    Applicant: SNAP INC.

    Abstract: An example method for searching and ranking personalized videos commence with receiving a user request via a communication chat between a user and another user. The user request includes a phrase or emoji. The method performs, based on the user request, a search of a pool of personalized videos to determine a subset of relevant personalized videos. The personalized videos are associated with text messages. The method further includes determining first rankings of the relevant personalized videos. The method then proceed with selecting, based on the first rankings, a pre-determined number of personalized videos from the subset of relevant personalized videos. The method then determines second rankings of the selected personalized videos and present the selected personalized videos within the communication chat in an order based on the second rankings. The personalized videos of the first subpool and the personalized videos of the second subpool are ranked independently.

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