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    TIMING ADVERTISING TO USER RECEPTIVITY
    1.
    发明申请
    TIMING ADVERTISING TO USER RECEPTIVITY 审中-公开

    公开(公告)号：WO2022132384A1

    公开(公告)日：2022-06-23

    申请号：PCT/US2021/060031

    申请日：2021-11-19

    Applicant: SNAP INC.

    Inventor： BOS, Maarten ,  CHOWDHURY, Farhan, Asif ,  LIU, Yozen ,  RIBAS MACHADO DAS NEVES, Leonardo ,  SAHA, Koustuv ,  SHAH, Neil ,  VINCENT, Nicholas

    IPC: G06Q30/02

    Abstract: A processor collecting advertisement (ad) events of a user using a mobile device, such as a mobile phone or eyewear, parsing the ad events from the mobile device, and generating an ad receptivity profile on the granularity of a user identification (ID) and an hour of day. In one example, the processor computes the percentage of ad time watched by the individual user, such as on an hourly basis, and by monitoring a click-through rate (CTR) of the respective user as a measure for user ad receptivity. The processor adjusts an ad allocation/ad load on a per user basis according to the user level ad receptivity profile, resulting in dynamically providing ads on the mobile device display when a user is active and receptive viewing the ads.

    TIMING ADVERTISING TO USER RECEPTIVITY
    2.
    发明申请
    TIMING ADVERTISING TO USER RECEPTIVITY 审中-公开

    公开(公告)号：WO2022132399A1

    公开(公告)日：2022-06-23

    申请号：PCT/US2021/060348

    申请日：2021-11-22

    Applicant: SNAP INC.

    Inventor： BOS, Maarten ,  CHOWDHURY, Farhan, Asif ,  LIU, Yozen ,  RIBAS MACHADO DAS NEVES, Leonardo ,  SAHA, Koustuv ,  SHAH, Neil ,  VINCENT, Nicholas

    IPC: G06Q30/02

    Abstract: A processor having a performance engine tracking user engagement of advertisement (ad) events using a mobile device, such as a mobile phone or eyewear, to generate a user level ad receptivity profile. In one example, the processor tracks both the percentage of ad time watched by the individual user, such as on an hourly basis, and ad engagement such as by monitoring a click-through rate (CTR) of the respective user as a measure for user ad receptivity. The processor downloads data from the performance engine to a server processor, and the server processor adjusts an ad allocation/ad load on a per user basis according to the user level ad receptivity profile. The server processor dynamically provides ads on the mobile device display when a user is active and receptive viewing the ads.

    ENGAGEMENT ANALYSIS BASED ON LABELS
    3.
    发明申请
    ENGAGEMENT ANALYSIS BASED ON LABELS 审中-公开

    公开(公告)号：WO2022146774A1

    公开(公告)日：2022-07-07

    申请号：PCT/US2021/064553

    申请日：2021-12-21

    Applicant: SNAP INC.

    Inventor： SILVA SOUSA, Vítor ,  MURRUGARRA-LLERENA, Nils ,  RIBAS MACHADO DAS NEVES, Leonardo ,  SHAH, Neil

    IPC: G06F16/906 ,  G06F16/908 ,  G06Q50/00 ,  G06F16/55 ,  G06F16/583

    Abstract: A messaging system performs engagement analysis based on labels associated with content items produced by users of the messaging system. The messaging system is configured to process content items comprising images to identify elements in the images and determine labels for the images based on conditions indicating when to associate a label of the labels with an image of the images based on the elements in the image. The messaging system is further configured to associate the label with the content item, in response to determining to associate the label with the image, associating the label with the content item. The messaging system is further configured to determine engagement scores for the label based on interactions of users with the content items associated with label and adjust the engagement scores to determine trends in the labels to generate adjusted engagement scores.

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