公开(公告)号：US20200160359A1

公开(公告)日：2020-05-21

申请号：US16690657

申请日：2019-11-21

Applicant: Worcester Polytechnic Institute

Inventor： Ryan M. LaMarche ,  Chris Chagnon ,  Soussan Djamasbi

IPC: G06Q30/02 ,  G06Q10/10

Abstract: Embodiments of the innovation relate to a persona development device comprising a controller having a memory and a processor. The controller is configured to receive a research request from a user interaction device, the research request including an attribute related to a persona. The controller is configured to, in response to identifying a correspondence between the attribute of the research request and a persona of a persona database, forward a request response including the persona to the user interaction device. The controller is configured to, in response to identifying a lack of correspondence between the attribute of the research request and a persona of a persona database, retrieve user data from a user data source, create a persona prototype based upon the user data and corresponding to the attribute of the research request, and forward a request response including the persona prototype to the user interaction device.