SYSTEM AND METHOD FOR LINK-INITIATED USER ENGAGEMENT AND RETENTION

    公开(公告)号:US20240211923A1

    公开(公告)日:2024-06-27

    申请号:US18593911

    申请日:2024-03-03

    Applicant: TapText llc

    CPC classification number: G06Q20/3276 G06Q20/4014 H04W4/80

    Abstract: A system and method for dynamic-link initiated user engagement and retention which employs a dynamic rules engine, utilizing a range of engagement rules and device-specific context to generate personalized deep links. As a user interacts with the platform, the rules engine assesses their behaviors, preferences, and past interactions. Leveraging this data, the engine constructs deep links tailored to the user's profile and device attributes. For instance, if an inactive user previously showed interest in a specific product category, the engine might craft a deep link offering an exclusive discount within that category, optimized for the user's device. These deep links are then seamlessly delivered via auto-populated text messages, emails, push notifications, or other channels. By providing direct access to enticing content, promotions, or features, the system re-engages users, enhancing customer retention and fostering active, ongoing engagement.

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