Abstract:
A client side computer system for receiving and displaying advertising content in a computer network includes a user input device, a display device, a keyword capture module extracting keyword data from user input, an ad invocation module, and an ad deployment module. The ad invocation module is responsive to the keyword capture module and generates an advertising call request to an advertising server. The ad deployment module receives an advertisement from the advertising server and displays the advertisement on a requested webpage displayed on the display device.