公开(公告)号：US20130073398A1

公开(公告)日：2013-03-21

申请号：US13236311

申请日：2011-09-19

Applicant: David Levy ,  Anthony Zanontian ,  Sejal Hingrajia ,  Aaron Stein ,  Joshua Rangsikitpho ,  Todd Tappin ,  Ed Davis

Inventor： David Levy ,  Anthony Zanontian ,  Sejal Hingrajia ,  Aaron Stein ,  Joshua Rangsikitpho ,  Todd Tappin ,  Ed Davis

IPC: G06Q30/02

CPC classification number: G06Q30/0241

Abstract: The system and method for building an engagement advertisement disclosed herein includes enabling an advertiser to choose from multiple design templates and specify phases to create a rich, interactive advertisement. The engagement advertisement can be deployed onto the Internet, where a viewer can take part in an advertising experience based on the engagement advertisement. The advertising experience includes phases, and the viewer may be required to perform at least one action in a phase in order to advance to another phase. A completion to the advertising experience may be signified to the viewer, and in response to the completion to the advertising experience, the viewer may optionally be provided with a remuneration. The engagement advertisement may be used either as a stand-alone engagement advertisement or as part of a campaign, which includes targeting data, start/end dates, and a budget.

Abstract translation: 本文公开的用于构建参与广告的系统和方法包括使广告商能够从多个设计模板中进行选择并指定阶段以创建丰富的交互式广告。 参与广告可以部署到因特网上，观众可以基于参与广告参与广告体验。 广告体验包括阶段，观众可能需要在一个阶段中执行至少一个动作，以便前进到另一个阶段。 广告体验的完成可以表示给观众，并且响应于广告体验的完成，可以可选地向观众提供报酬。 参与广告可以用作独立的参与广告或作为广告系列的一部分，其中包括定位数据，开始/结束日期和预算。